Case Law[2024] ZAGPPHC 847South Africa
Cream We Go (Pty) Ltd and Another v Paul's Homemade (Pty) Ltd and Others (013187/2022) [2024] ZAGPPHC 847 (28 August 2024)
Judgment
begin wrapper
begin container
begin header
begin slogan-floater
end slogan-floater
- About SAFLII
About SAFLII
- Databases
Databases
- Search
Search
- Terms of Use
Terms of Use
- RSS Feeds
RSS Feeds
end header
begin main
begin center
# South Africa: North Gauteng High Court, Pretoria
South Africa: North Gauteng High Court, Pretoria
You are here:
SAFLII
>>
Databases
>>
South Africa: North Gauteng High Court, Pretoria
>>
2024
>>
[2024] ZAGPPHC 847
|
Noteup
|
LawCite
sino index
## Cream We Go (Pty) Ltd and Another v Paul's Homemade (Pty) Ltd and Others (013187/2022) [2024] ZAGPPHC 847 (28 August 2024)
Cream We Go (Pty) Ltd and Another v Paul's Homemade (Pty) Ltd and Others (013187/2022) [2024] ZAGPPHC 847 (28 August 2024)
Download original files
PDF format
RTF format
make_database: source=/home/saflii//raw/ZAGPPHC/Data/2024_847.html
sino date 28 August 2024
SAFLII
Note:
Certain
personal/private details of parties or witnesses have been
redacted from this document in compliance with the law
and
SAFLII
Policy
REPUBLIC
OF SOUTH AFRICA
IN
THE HIGH COURT OF SOUTH AFRICA
GAUTENG DIVISION,
PRETORIA
Case
No:013187/2022
(1)
REPORTABLE: NO
(2)
OF INTEREST TO OTHER JUDGES: NO
(3)
REVISED: NO
DATE: 28/08/24
SIGNATURE
In
the matter between:
CREAM
WE GO (PTY) LTD
First Applicant
SONJA
BOSHOFF
Second Applicant
and
PAUL’S
HOMEMADE (PTY) LTD
First Respondent
ARBITRATION
FOUNDATION OF SOUTHERN AFRICA
Second
Respondent
ADV.
AE BHAM SC N.O.
Third Respondent
NATIONAL
CONSUMER COMMISSION
Fourth Respondent
Delivered:
This
judgment was prepared and authored by the Judge whose name is
reflected and is handed down electronically by circulation to
the
parties/their legal representatives by e-mail and by uploading it to
the electronic file of this matter on Caselines. The date
and for
hand-down is deemed to be 28 August 2024.
JUDGMENT
KUMALO, J
[1]
This is Part B of the application brought
by the Applicants seeking relief declaring that the Third Respondent
has no jurisdiction
to adjudicate the dispute between the First
Respondent and the Applicants.
[2]
The Applicants further seek an order
declaring that the dispute between the First Respondent and the
Applicants does not stand to
be adjudicated by way of arbitration,
and that it be declared that the arbitration agreement as contained
in clauses 21 and 22
of the franchise agreement concluded between the
Applicants and First Respondent is void and unenforceable.
[3]
The
Applicants seek in the alternative, an order that the arbitration
agreement, as contained in clauses 21 and 22 of the franchise
agreement between the two parties be set aside, in terms of section
3(2) of the Arbitration Act,
[1]
that the dispute shall not be referred to arbitration and/or that the
arbitration agreement/clause shall cease to have effect with
reference to the mentioned dispute.
[4]
The application is opposed by the First
Respondent.
[5]
The First Applicant is Cream We Go (Pty)
Ltd, a
private company with limited
liability duly registered and incorporated in terms of the company
laws of the Republic of South Africa
with registration number:
2020/5409333/07 with its principal place of business situated at
Number 1[…], The C[…],
2[...] F[...] Road, Morningside,
Johannesburg.
[6]
The Second Applicant is Ms. Sonja Boshoff,
the sole shareholder and director of the First Applicant.
[7]
The First Respondent is Paul’s
Homemade (Pty) Ltd
, a
private
company with limited liability duly registered and incorporated in
terms of the company laws of the Republic of South Africa
with
registration number: 2014/035338/07 with its principal place of
business situated at Number […], 1[…] Street,
O[…]
Grove, Johannesburg.
[8]
The Second Respondent is
the
Arbitration Foundation of Southern Africa NPC (“AFSA”), a
nonprofit company and arbitration foundation with registration
number: 1996/007496/08, and principal place of business at first
floor, Grindrod Tower, 8[…] P[…] Place, Sandton.
[9]
The Third Respondent, Adv. AE Bham SC N.O.,
is a practicing advocate practicing as a member of the Johannesburg
Society of Advocates
appointed by AFSA as an arbitrator
in
the dispute between the First Applicant and the First Respondent.
[10]
The Fourth Respondent is the National
Consumer Commission, cited herein as an interested party in the
matter. There is no order
sought against it.
[11]
The Applicants and the First Respondent
concluded a franchise agreement in terms of which, the First
Respondent was the Franchisor
and the First Applicant, the
Franchisee.
[12]
The franchise agreement provides specific
dispute resolution clauses that if the parties are unable to resolve
any dispute through
negotiation, then their disputes are to be
determined in accordance with the provision in clause 22 of the
franchise agreement.
[13]
A dispute arose between the parties,
allegedly during February 2022, and the First Respondent submitted a
Request for Arbitration
to AFSA. In a nutshell, the First
Respondent’s statement of claim is based on the franchise
agreement and allegations of
breaches thereof and a claim against the
Second Applicant based on the deed of suretyship she signed as the
proprietor of the First
Applicant.
[14]
In response to the First Respondent’s
claim, the Applicants delivered a notice in terms of Rule 6.1.4 of
AFSA’s Commercial
Rules disputing that the arbitration clause
is operative and that the claims of the First Respondent fall within
the terms of the
arbitration agreement.
[15]
The Third Respondent made his ruling on the
challenge of his jurisdiction and dismissed the Applicants’
jurisdictional challenges
and made the finding that he does have
jurisdiction to determine the claim brought by the First Respondent.
[16]
Following the Third Respondent’s
ruling, the Applicants launched their application to this court in
two parts, Part A being
for the stay of the arbitration proceedings
between the parties pending the determination of Part B.
[17]
The stay application was granted by my
brother Kuny J.
[18]
This court has already alluded in
paragraphs 1 to 3 above to the remedy that the Applicants seek and
will not be repeated herein
again.
[19]
The
Applicants’ case is in a nutshell predicated in their view that
the franchise agreement that they entered into with the
First
Respondent offends certain provisions of the Consumer Protection
Act
[2]
("CPA").
[20]
The Applicants seek to invoke the
provisions of section 52(1)(a) and (3) of the CPA on the basis that
the First Respondent contravened
sections 40, 41 and 48 of the CPA.
[21]
The Applicants contended that, in the light
of the fact that they intend to invoke section 52(1)(a) and (3) in
their defence, the
arbitrator has no jurisdiction to adjudicate the
disputes between the parties and only a court can determine the
issues.
[22]
Section 52(1) provides as follows:
“
If,
in any proceedings before a court concerning a transaction or
agreement between a supplier and consumer, a person alleges that-
a.
the supplier contravened sections 40, 41 or
48; and
b.
this Act does not otherwise provide a
remedy sufficient to correct the relevant prohibited conduct,
unfairness, injustice or unconscionability,
the court, after
considering the principles, purposes and provisions of this Act, and
the matters set out in subsection (2), may
make an order contemplated
in subsection (3).”
[23]
Sections 40, 41 and 48 of the CPA provide
for unconscionable conduct, false, misleading and deceptive
representations, unreasonable
or unjust contract terms.
[24]
It was submitted on behalf of the
Applicants that the relief in terms of section 52 of the CPA can only
be granted by a court and
not by an arbitrator, and if this is
correct, an arbitrator has no jurisdiction to proceed with the
pending arbitration. It was
further submitted that upon a plain
reading of section 52 of the CPA, it is a jurisdictional requirement
that the matter be before
a court, and not an arbitrator or tribunal,
and clearly reserves the jurisdiction relating to remedies in terms
of section 52 of
CPA for the courts.
[25]
This court cannot agree with the suggested
interpretation of the said provision of the CPA.
[26]
As correctly submitted by the First
Respondent, the point of departure in an interpretation of any
statute or legal document is
always the language but that is not the
end point.
[27]
In
the matter of
Natal
Joint Municipal Pension Fund v Endumeni Municipality,
[3]
the
Supreme Court of Appeal (SCA), dealing with the interpretation of a
statute, said the following:
“
The present state
of the law can be expressed as follows. Interpretation is the process
of attributing meaning to the words used
in a document, be it
legislation, some other statutory instrument, or contract, having
regard to the context provided by reading
the particular provision or
provisions in the light of the document as a whole and the
circumstances attendant upon its coming
into existence. Whatever the
nature of the document, consideration must be given to the language
used in the light of the ordinary
rules of grammar and syntax; the
context in which the provision appears; the apparent purpose to which
it is directed and the material
known to those responsible for its
production. Where more than one meaning is possible each possibility
must be weighed in the
light of all these factors. The process is
objective not subjective. A sensible meaning is to be preferred to
one that leads to
insensible or unbusinesslike results or undermines
the apparent purpose of the document. Judges must be alert to, and
guard against,
the temptation to substitute what they regard as
reasonable, sensible or businesslike for the words actually used. To
do so in
regard to a statute or statutory instrument is to cross the
divide between interpretation and legislation. In a contractual
context
it is to make a contract for the parties other than the one
they in fact made. The ‘inevitable point of departure is the
language of the provision itself’, read in context and having
regard to the purpose of the provision and the background to
the
preparation and production of the document.” (Footnotes
omitted.)
[28]
This
contextual approach was endorsed by the Constitutional Court and
elaborated upon in
University
of Johannesburg v Auckland Park Theological Seminary and Another.
[4]
In the matter of
Cool
Ideas 1186 CC v Hubbard and Another,
[5]
the Constitutional Court said the following:
“
A
fundamental tent of statutory interpretation is that the words in a
statute must be given their ordinary grammatical meaning,
unless to
do so would result in absurdity. There are three important
interrelated riders to this general principle, namely:
a.
the statutory provision should always be
interpreted purposively;
b.
the relevant statutory provision must be
properly contextualised; and
c.
all statutes must be construed consistently
with the Constitution, that is, where reasonably possible,
legislative provisions ought
to be interpreted to preserve their
constitutional validity. This proviso to the general principle is
closely related to the purposive
approach referred to in (a).”
(Footnotes omitted.)
[29]
In so far as the provisions of section 52
of the CPA are concerned, I am of the view that the interpretation
proposed by the Applicants
does not take into consideration the
context of the legislation in question. Section 52 does not oust the
jurisdiction of the arbitrator.
[30]
Section 52 can, in my view, be invoked only
in those situations where the CPA does not provide a remedy
sufficient to correct the
relevant prohibited conduct, unfairness,
injustice or unconscionability. Further, the phrase
“If,
in any proceedings before a court concerning a transaction or
agreement…”
does not, to
my mind, imply that the remedies stipulated are the preserve of the
courts and no other tribunal or forums, which
may include
arbitrations.
[31]
To suggest that only a court can offer the
remedies stipulated in section 52 is, in my view, absurd.
[32]
As correctly pointed out by the First
Respondent in its heads of argument, section 69 of the CPA makes
provision for a person contemplated
in section 4(1) to seek to
enforce any right in terms of the CPA or in terms of a transaction or
agreement, or otherwise resolve
any dispute with a supplier by
referring the matter to the applicable ombud with jurisdiction, if
the supplier is subject to the
jurisdiction of any such ombud.
[33]
The section further provides that if the
matter does not concern a supplier as contemplated in paragraph (b),
the matter may be
referred to another alternative dispute resolution
agent contemplated in section 70 and more importantly, the court with
jurisdiction
over the matter, if all remedies available to that
person in terms of the national legislation have been exhausted.
[34]
Section 70 of the CPA provides that a
consumer may seek to resolve any dispute in respect of the
transaction or agreement with the
supplier by referring same to an
alternative dispute resolution agent who may be a person or entity
providing conciliation, mediation
or arbitration services to assist
in the resolution of consumer disputes, other than an ombud with
jurisdiction, or an accredited
industry Ombud.
[35]
In this matter, the parties voluntarily entered into an
agreement that made provision for the resolution of disputes between
them,
which incorporated arbitration.
[36]
In these circumstances, it is worth noting
the genesis of the parties’ woes that include an urgent
application to this Court
by the Third Respondent, where it sought to
interdict and restrain the First Applicant from an alleged violation
of a restraint
of trade and unlawful competition. In those
proceedings, the Applicant successfully raised an objection to the
court’s jurisdiction
on the basis that the franchise agreement
between the parties makes provision that any disputes between the
parties would be resolved
through arbitration. It is on that basis
that the First Respondent followed up with a referral of its dispute
to the AFSA, who
appointed the Third Respondent to arbitrate the
dispute.
[37]
The Applicants’ objection that the
Arbitrator has no jurisdiction to arbitrate on the dispute on their
intention to raise
as their defence allegedly based on the provisions
of section 52(1) of the CPA is rather at odds with the stance they
took in the
urgent application launched by the First Respondent.
[38]
The deponent to the answering affidavit in
the urgent application raised the issue of the existence of
compulsory arbitration clauses
in both franchise agreements and
submitted then that the First Respondent was precluded from seeking
final relief other than by
way of arbitration. This argument was
upheld. This, I believe, should have been the end of any disputes in
relation to the jurisdiction
of the arbitrator. It cannot be that the
Applicants should, when it suits their case or purpose, object to
this court’s jurisdiction
and invoke the arbitration clauses in
the agreement, and when, in their view, it does not suit them, raise
an objection to the
arbitrator’s jurisdiction to arbitrate the
disputes between the parties.
[39]
To further compound matters, the
Applicants, in their objection to the arbitration process, state that
the reason therefore is because
they intend to raise the provisions
of section 52 of the CPA as a defence. I agree with the First
Respondent’s submission
that a proper reading of section 52
envisages a litigant bringing a claim, as a consumer and as
dominus
litis
. It does not afford a defendant
or respondent the right to rely on the section as a defence.
[40]
Based on the above reasons, this court is
incapable of granting the remedies referred to in paragraphs 1 and 2
of this judgment.
[41]
The Applicants further pleaded, in the
alternative, for an order that the arbitration agreement, as
contained in clauses 21 and
22 of the franchise agreement between the
two parties be set aside, in terms of section 3(2) of the Arbitration
Act, that the dispute
shall not be referred to arbitration and/or
that the arbitration agreement/clause shall cease to have effect with
reference to
the mentioned dispute.
[42]
Section 3(2) of the Arbitration Act
provides as follows:
“
The
court may at any time on the application of any party to an
arbitration agreement, on good cause shown-
(a)
set aside the arbitration agreement; or
(b)
order that any particular dispute referred
to in the arbitration agreement shall not be referred to arbitration;
or
(c)
order that the arbitration agreement shall
cease to have effect with reference to any dispute referred.”
[43]
It is to be noted that the operative words
in this subsection are “on good cause shown.”
[44]
In
De
Lange v Presiding Bishop of the Methodist church of Southern Africa
for the time being and Another,
[6]
the Constitutional Court stated that “the requirement of good
cause in order to escape an arbitration agreement entails the
consideration of the merits of each case in order to arrive at a just
and equitable outcome in a specific set of circumstances.”
[45]
In
the current circumstances, the court must agree with the First
Respondent’s submission that, “To have PHIC first
approach the court, which then referred the matter to arbitration,
for the matter to now be referred back to court would lead to
an
absurd outcome which cannot have been the intention of our
legislature and certainly is not just and equitable in the
circumstances.”
[7]
[46]
Lastly,
the First Respondent served
and filed an application in terms of rule 6(5)(e) of the Uniform
Rules of Court seeking leave to file
its answering affidavit in Part
B of the application.
It is this court’s
view that it was not necessary in the circumstances, and it would, in
any event, be unjust not to allow.
Order
[47]
In the circumstances, the following order
is made:
1.
The Applicants’ application is
dismissed; and
2.
The
Applicant is to pay the costs of this application on the “B”
scale .
M P KUMALO
JUDGE OF THE HIGH
COURT
GAUTENG DIVISION,
PRETORIA
APPEARANCES:
For the Applicants:
Adv R Raubenheimer
instructed by Tobias Bron Inc.
For the First
Respondent:
Adv C Shahim
instructed by Taitz & Skikne Attorneys.
Date of hearing
:
Date of judgment:
28 August 2024
[1]
Act
42 of 1965.
[2]
Act
68 of 2008.
[3]
[2012]
2 All SA 262
(SCA) at para 18.
[4]
2021
(6) SA 1 (CC).
[5]
2014
(8) BCLR 869
(CC) at para 28.
[6]
2016
(2) SA 1
(CC) at para 37.
[7]
First
Respondent’s heads of argument at para 111.
sino noindex
make_database footer start
Similar Cases
Cream We Go (Pty) Ltd and Another v Paul's Homemade (Pty) Ltd and Others (013187/2022) [2025] ZAGPPHC 205 (4 March 2025)
[2025] ZAGPPHC 205High Court of South Africa (Gauteng Division, Pretoria)100% similar
Cream Magenta 98 (Pty) Limited and Another v Grindrod Bank Limited and Another (2022/6023 ; 2022/14299 ; 2022/14300) [2023] ZAGPJHC 682 (6 June 2023)
[2023] ZAGPJHC 682High Court of South Africa (Gauteng Division, Johannesburg)98% similar
Notefull 1122 (Pty) Ltd v Baker NO and Others (2023/003795 ; 42617/2017) [2025] ZAGPPHC 837 (20 August 2025)
[2025] ZAGPPHC 837High Court of South Africa (Gauteng Division, Pretoria)98% similar
South African Professional Firearms Trainers Council NPC v Quality Council for Trades and Occupations and Others (097482/2024) [2024] ZAGPPHC 1388 (2 October 2024)
[2024] ZAGPPHC 1388High Court of South Africa (Gauteng Division, Pretoria)98% similar
Aveng Africa (Pty) Ltd v Chiedza (2023/014909) [2024] ZAGPPHC 1178 (22 November 2024)
[2024] ZAGPPHC 1178High Court of South Africa (Gauteng Division, Pretoria)98% similar