Case Law[2025] ZAWCHC 392South Africa
Cipla Medpro (Pty) Limited v Adcock Ingram Limited and Others (Leave to Appeal) (10455/2023) [2025] ZAWCHC 392 (26 August 2025)
Headnotes
section 22F of the Medicines Act meant that the patient was not a passive bystander but plays an active role in the dispensing of his or her medications. The applicant contends that what the Court in the
Judgment
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# South Africa: Western Cape High Court, Cape Town
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## Cipla Medpro (Pty) Limited v Adcock Ingram Limited and Others (Leave to Appeal) (10455/2023) [2025] ZAWCHC 392 (26 August 2025)
Cipla Medpro (Pty) Limited v Adcock Ingram Limited and Others (Leave to Appeal) (10455/2023) [2025] ZAWCHC 392 (26 August 2025)
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IN THE HIGH COURT OF SOUTH AFRICA
WESTERN CAPE DIVISION, CAPE TOWN
Case No: 10455/2023
In the matter between:
CIPLA MEDPRO (PTY) LIMITED
Applicant
And
ADCOCK INGRAM
LIMITED
First respondent
ADCOCK INGRAM HEALTHCARE (PTY) LTD
Second respondent
ZAMBON S.P.A
Third respondent
Heard: 18 August 2025
Delivered: Electronically on 26 August
2025
JUDGMENT ON APPLICATION FOR LEAVE
TO APPEAL
LEKHULENI J
Introduction
[1]
This is an application for leave to appeal to the Supreme Court of
Appeal (‘
the SCA’
), alternatively, to the Full
Bench of this division, against the whole judgment and order of this
Court (‘
the main judgment
’), handed down on 17
April 2025. In that judgment, this Court interdicted and restrained
the applicant herein, Cipla Medpro
(Pty) Ltd, in terms of section
34(1)(a) of the Trade Marks Act 194 of 1993 (the
Trade Marks Act)
from
infringing the respondents' URIZONE trademark registration
number 1995/00309 by using in relation to the pharmaceutical product,
the trademark FURIZOME or any other trademark so nearly resembling
the respondents' URIZONE trademark to be likely to deceive or
cause
confusion.
[2]
The Court also interdicted Cipla Medpro from unlawfully competing
with the respondents
by using in any manner or form the trademark
FURIZOME or any confusingly similar trademark. Cipla Medpro was also
ordered to pay
the respondents' costs, including the cost of counsel.
Grounds of Appeal
[3]
The applicant raised various grounds of appeal against the main
judgment of this Court.
The grounds of appeal filed on behalf of
Cipla Medpro, can be summarised briefly as follows: Cipla Medpro
contends that this Court
erred in the application of the global
appreciation test required in the comparison of trade marks as set
out in
Plascon-Evans Paints Ltd v Van Riebeeck Paints (Pty) Ltd
[1984] ZASCA 51
;
1984 (3) SA 623
(A) at 640, and subsequent decisions.
[4]
To this end, Cipla Medpro contended that this Court erred in failing
to give sufficient
weight to the distinctive elements of each mark.
The applicant asserted that this Court dissected the marks into their
constituent
syllables, comparing 'URI' with 'FURI' and 'ZONE' with
'ZOME', and assessed these components in isolation, and then
concluding
that the marks are deceptively similar based on these
fragmented comparisons, rather than applying the holistic assessment
required
by the applicable legal test.
[5]
In addition, Cipla Medpro argues that the Court erred by placing
undue weight on the
alleged reputation and market presence of the
URIZONE trademark, without any proof that the trade mark had acquired
sufficient
distinctiveness or consumer recognition to influence
perception meaningfully. A reputation, even if established, so the
applicant
contends, does not automatically entitle a proprietor to an
interdict in the absence of a proper finding of likely confusion. The
comparison of the marks must still support such a finding,
particularly where no actual evidence of deception or confusion was
presented.
[6]
The applicant also contended that this Court failed to accord due
weight to the critical
role played by professional intermediaries,
namely medical practitioners and pharmacists, in the prescribing and
dispensing of
Schedule 4 medications and the inherent safeguards
created by the provisions of section 22F of the Medicines and Related
Substance
Control Act, 101 of 1965 (‘
the Medicines Act
’)
which reduce or completely eliminate a likelihood of deception or
confusion. According to Cipla Medpro, the Court's conclusion
that
confusion is likely to arise does not take into account the realities
of prescribing and dispensing Schedule 4 medications,
and it applies
the test as set out in
Plascon-Evans
as though the goods in
question are ordinary goods.
[7]
The applicant contends that medical practitioners and pharmacists,
who are responsible
for prescribing and dispensing these medicines,
respectively, are highly trained professionals familiar with the
characteristics,
compositions, indications, and branding of
pharmaceutical products. Their expertise serves as a robust safeguard
against confusion,
as they are unlikely to conflate distinct products
based solely on similarities in their brand names. In this context,
the potential
consumer is not only a member of the public but also
includes professional intermediaries whose decisions are informed by
clinical
knowledge, regulatory compliance, and ethical
responsibilities.
[8]
Cipla Medpro submitted that this Court placed undue emphasis on the
ZETOMAX matter.
According to the applicant, the ZETOMAX matter held
that section 22F of the Medicines Act meant that the patient was not
a passive
bystander but plays an active role in the dispensing of his
or her medications. The applicant contends that what the Court in the
ZETOMAX matter did not examine further, for instance, were the
scenarios postulated by the applicant's counsel in the argument
presented to the court – specifically, the involvement of
doctors who prescribe and pharmacists who dispense medication to
patients.
[9]
In Cipla Medpro's view, given the relationship between intellectual
property law and
pharmaceutical regulation, it is in the interest of
justice for an appellate court to consider the appropriate legal
standard to
be applied in such a case. Based on this submission,
Cipla Medpro contends that an appeal against the order of this Court
has reasonable
prospects of success on appeal and that there are
other compelling reasons why an appeal should be heard, including the
interest
of justice.
Relevant legal principles: Application
for leave to appeal
[10] The
applicant’s application for leave to appeal is based squarely
on
section 17(1)(a)
of the
Superior Courts Act 10 of 2013
.
Section 17
of the
Superior Courts Act regulates
applications for leave to appeal
from a decision of a High Court. It provides as follows:
‘
(1) Leave to
appeal may only be given where the judge or judges concerned are of
the opinion that—
(a) (i) the appeal would have a
reasonable prospect of success; or
(ii) there is some other compelling
reason why the appeal should be heard, including conflicting
judgments on the matter under consideration;
(b) the decision sought on appeal does
not fall within the ambit of
section 16
(2) (a); and
(c) Where the decision sought to be
appealed does not dispose of all the issues in the case, the appeal
would lead to a just and
prompt resolution of the real issues between
the parties.'
[11]
Unlike the old Supreme Court Act, 59 of 1959,
section 17
of the
Superior Courts Act imposes
substantive law provisions applicable to
applications for leave to appeal. First, leave to appeal may only be
given if, according
to the presiding judge’s satisfaction: (i)
the appeal would have reasonable prospects of success; or (ii) there
is some other
compelling reason why the appeal should be heard,
including conflicting judgments on the matter under consideration.
The use of
the word “would” in
section 17
(1)(a)(i) of
the
Superior Courts Act implies
that the test for leave to appeal is
now more onerous. The SCA has found that the use of the word ‘would’
in subsection
17(1)(i)(a) of the
Superior Courts Act imposes
a more
stringent threshold in terms of the Act, compared to the provisions
of the repealed Supreme Court Act 59 of 1959.
[12] In
the
Mount Chevaux Trust [IT2012/28 v Tina Goosen and 18 Others
,
Bertelsmann J stated as follows:
‘
It is clear
that the threshold for granting leave to appeal against a judgment of
a High Court has been raised in the new Act. The
former test whether
leave to appeal should be granted was a reasonable prospect that
another court may come to a different conclusion,
See
Van
Heerden v Cronwright and Others
1985
(2) SA 342
(T) at 343H. The use of the word ‘would’ in
the new statute indicates a measure of certainty that another court
will
differ from the court whose judgment is sought to be appealed
against’.
[13]
It is clear from the discussion in the preceding paragraph that the
test to be applied is now higher
than what it used to be. It is no
longer a matter of whether another court may or might come to a
different decision than the trial
court. It is now whether another
court, sitting as court of appeal, would come to a different
conclusion. The
Superior Courts Act has
raised the bar for granting
leave to appeal. What is required of this Court is to consider
objectively and dispassionately whether
there are reasonable
prospects that another court may well find merit in the arguments
advanced by the losing party, Cipla Medpro.
Discussion
[14] As
discussed in the main judgment, the URIZONE pharmaceutical product is
a broad-spectrum and
antibiotic used for the treatment of urinary
tract infections. It is sold in sachets of 3g per sachet. The third
respondent launched
URIZONE medicine in 1988. The respondents
(applicants in the main application) asserted that this medicine is
currently available
in 78 countries. However, in many of these
countries, the product is sold under different trademarks. The
FURIZOME product of Cipla
Medpro is a generic substitution of the
URIZONE product of the respondents. The FURIZONE product, like the
respondents' URIZONE,
is sold as a single dose in 3-gram sachets.
Both pharmaceutical products are used to treat urinary tract
infections and come in
a sachet of 3 grams.
[15] It
is incontestable that the two trade marks URIZONE and FURIZOME are
visually, aurally and conceptually
similar and that there exists a
likelihood of confusion or deception among consumers. As explained in
the main judgment, a thorough
comparison of the two trade marks
reveals their evident and concerning similarities that pose a risk of
confusion and deception
among consumers. The overall impression
conveyed by the marks as wholes resemble each other closely both in
appearance and in sound.
I have considered the applicant's grounds of
appeal, and I am of the view that Cipla Medpro's FURIZOME resembles
the respondents'
trade mark URIZONE and is likely to deceive or to
cause confusion. It is my firm view that there are no prospects that
another
court would come to a different conclusion than the one
reached by this Court.
[16] As
explained in the main judgment, there is no doubt that potential
patients will likely be confused
between the trade marks URIZONE and
FURIZOME when confronted with these trademarks especially considering
that the two trademarks
looks similar conceptionally, aurally and
visually.
[17] At
the hearing of this application, Mr Puckrin SC, counsel for Cipla
Medpro, argued on behalf
of the applicant that this Court did not
consider the expert evidence of Ms Ronel Reyneke in its judgment. I
do not agree with
counsel's proposition. The expert evidence provided
by Ms Reyneke, along with the insights from other expert witnesses,
was thoroughly
considered. The fact that her report was not
specifically mentioned by name in the judgment does not mean that her
evidence was
not taken into account. This extends to the scenarios
that Mr Puckrin postulated. Those scenarios presented by Mr Puckrin
were
not dealt with individually (
ad seriatim
) in the
judgment; however, the reasons advanced in the judgment covered all
the scenarios he raised.
[18] The
main judgment notes that doctors and pharmacists are not infallible,
and don't have a perfect
recollection or perception of even
prescribed medicines. They, too, make mistakes. Pharmacists and
doctors are human and are not
immune to factors such as imperfect
recollection and mispronunciation. They, too, can be confused or
deceived. To suggest that
doctors are infallible is not credible. The
main judgment found that even a doctor advising a pharmacist
telephonically which drug
to provide the patient with can lead to
confusion, given the virtually identical pronunciation of the two
trade marks. The trade
marks URIZONE and FURIZOME are so similar that
if a doctor had heard from a colleague (perhaps via telephone) that
they should
prescribe URIZONE and then came across FURIZOME, they
might wonder if their colleague had perhaps not mentioned the drug
FURIZOME
and then simply prescribed the incorrect medication. A
patient, and perhaps also a professional, who knows only one word and
has
an imperfect recollection of it is likely to be mistaken.
[19] As
correctly pointed out by Mr Michau SC, counsel for the respondents,
the issues raised in this
matter and in the grounds of appeal fall
squarely within the ZETOMAX judgment of the SCA. The main judgment
clearly followed the
principles espoused in that judgment. That case
made it clear that the patient, and as such, the ordinary member of
the public,
plays a role in deciding upon their medication and that
they are no longer a passive bystander in the purchasing process.
Clearly,
there are scenarios where patients play a role in deciding
on the medicine. In this process, there exists a possibility of
consumer
deception or confusion in differentiating between URIZONE
and FURIZOME, as acknowledged by the SCA in the ZETOMAX judgment. As
the main judgment explains in para 57 thereof, the old approach of
disregarding the patient in the dispensation of medication has
been
jettisoned from the discourse.
[20]
Furthermore, the main judgment found that the legislature has
acknowledged the emergence of a
significant transformative trend in
healthcare among the public over the past two decades. Members of the
public are increasingly
aware of the types of treatment or different
pharmaceuticals available for treating specific conditions, the pros
and cons of those
treatments, the clinical successes of those
products, and the like. Patients, in general, have begun to accept
greater responsibility
for their own healthcare and have not simply
left it up to their doctors and pharmacists to decide.
[21]
Demonstrably, the similarities existing between FURIZOME and URIZONE
are clearly confusing and
deceptive. Patients will, in many cases,
ask doctors to prescribe the medicine that they are used to or know.
Common sense dictates
that that will be the case.
If a patient does ask for a medicine
by brand name for a particular ailment identified by the doctor, it
will only be a medicine
that they know of, or heard of, or read of.
If the name of the medicines aimed at the same ailments are
confusingly similar, it
obviously creates a risk of these patients
being confused, especially bearing in mind imperfect recollection.
Surely, the similarity
between the trade marks URIZONE and FURIZOME,
which are aimed at treating similar ailments, will obviously create a
risk of confusion
for patients between the two.
[22] The
applicant’s main ground of appeal is that there are reasonable
prospects that another
court would find that this court erred in
granting an interdict against it in terms of
section 34
of the
Trade
Marks Act. I
do not agree. I am not persuaded at all that there are
any reasonable prospects that those assertions would (or for that
matter
might) be upheld by another court. On a conspectus of all the
facts placed before this Court, I believe that there are no prospects
of success in granting leave to appeal.
Order
[23] In
the result, the applicant’s application for leave to appeal is
hereby dismissed.
[24] The
applicant is ordered to pay the costs of this application on a party
and party scale, including
the costs of counsel on Scale A.
______________________________
LEKHULENI
JD
JUDGE OF THE HIGH COURT
APPEARANCES
For the Applicant: Adv Puckrin SC
Instructed by: Kisch Africa Inc
For the Respondents: Adv Michau
Instructed by: Spoor & Fisher
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