Case Law[2025] ZAWCHC 465South Africa
Chrystal Spring Consumer Division Limited and Another v Salt of the Earth Products (Pty) Ltd (22692/2024) [2025] ZAWCHC 465 (15 October 2025)
High Court of South Africa (Western Cape Division)
15 October 2025
Headnotes
Summary: Intellectual Property – Infringement of the right acquired by registration of a trademark - requirements of section 34(1)(a) of the Trade Marks Act, 193 of 1994, in respect of identical marks – an applicant is not required to prove that the use of an identical mark is likely to cause deception or confusion.
Judgment
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## Chrystal Spring Consumer Division Limited and Another v Salt of the Earth Products (Pty) Ltd (22692/2024) [2025] ZAWCHC 465 (15 October 2025)
Chrystal Spring Consumer Division Limited and Another v Salt of the Earth Products (Pty) Ltd (22692/2024) [2025] ZAWCHC 465 (15 October 2025)
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FLYNOTES:
INTELLECTUAL
– Trade mark –
Deodorants
–
Identical
marks – No need to prove deception or confusion because
marks were identical – Use of trademark amounted
to
infringement – Statutory protection applied directly –
Claim of prior use was unsupported by consistent or
credible
evidence – Failed to demonstrate continuous and bona fide
use of mark before applicants’ registration
– No
evidence presented to show use of mark in relation to other goods
– Interdict granted –
Trade Marks Act 194 of 1993
,
ss
34(1)(a)
and (b).
IN
THE HIGH COURT OF SOUTH AFRICA
(WESTERN
CAPE DIVISION, CAPE TOWN)
### JUDGMENT
JUDGMENT
Not Reportable
Case no: 22692/2024
In the matter between:
CHRYSTAL SPRING
CONSUMER DIVISION LIMITED
GOOD HEALTH
PRODUCTS (PTY) LTD
FIRST APPLICANT
SECOND
APPLICANT
and
SALT
OF THE EARTH PRODUCTS (PTY) LTD
RESPONDENT
Neutral
citation:
Chrystal Spring
Consumer Division Ltd and Another v Salt of the Earth Products (Pty)
Ltd
(Case no: 22692/2024) [2025] ZAWCHC
… (15 October 2025)
Coram:
N
UKU J
Heard
:
13 August 2025
Delivered
:
15 October 2025
Summary:
Intellectual Property –
Infringement
of the right acquired by registration of a trademark
-
requirements of section 34(1)(a) of the
Trade Marks Act, 193 of 1994, in respect of identical marks –
an applicant is not
required to prove that the use of an identical
mark is likely to cause deception or confusion.
Saving of vested rights
in terms of section 36 – a party relying thereon to prove, on a
balance of probabilities, that they
have used the trademark in
question in good faith and continuously prior to the registration of
the trademark concerned or the
first use by the party enforcing its
right—whichever occurs first.
Partial expungement of
the registration of a trademark in terms of section 27 – a
party seeking such relief to establish its
entitlement to the
relief.
ORDER
1
The respondent is interdicted and restrained from
infringing the first applicant’s rights acquired by the
registration of
the trademark numbered 2019/35883 (‘the
registered trademark’) by using in the course of trade in
relation to goods
for which the registered trademark is registered,
or any other mark so nearly resembling the registered trademark as to
be likely
to deceive or cause confusion as contemplated in section
34(1)(a) of the Trade Marks Act 194 of 19934 (‘the Act’);
2
The respondent is ordered, under section 34(3)(b)
of the Trade Marks Act, to remove the trademark “Salt of the
Earth”
from all deodorants in its possession or control,
including its graphic representation in websites, social media pages,
packaging,
or electronic materials. Alternatively, if such removal
cannot be carried out, the respondent is directed to deliver all
these
items to the applicants for destruction.
3
The counterapplication is dismissed; and
4
The respondent shall pay the costs of both the
application and the counterapplication on a party and party scale,
including costs
of counsel on scale B.
# JUDGMENT
JUDGMENT
Nuku J:
Introduction
[1]
This matter involves competing claims by the
parties over the use of the trademark ‘Salt of the Earth’
in the deodorants
they trade. The first applicant, as the registered
owner of the trademark, asserts exclusive rights to use it based on
its registration.
The second applicant claims the right to use the
trademark through authorization from the first applicant under an
exclusive distribution
agreement between them. The respondent, on the
other hand, asserts to have vested rights to use the trademark under
section 36
of the Trade Marks Act 1993 (the Act).
[2]
The applicants initially filed the application
seeking relief under s 34(3)(a)-(d) of the Act. However, they have
since narrowed
the relief sought to interdictory relief under s 34(a)
and (b). Specifically, the applicants seek an interdict (a)
prohibiting
the respondent from using the trademark in connection
with its deodorants, and (b) ordering the respondent to remove any
reference
to the trademark from its deodorants or to deliver the
deodorants containing the trademark to them for destruction.
[3]
The first applicant is the holder a registered trademark for the
words ‘SALT OF THE EARTH’
in class 3 concerning the
following goods: deodorants, aromatherapy oils, shower gels, soap,
shaving cream, perfumes, balms, shampoo,
conditioner, face wash,
moisturizers, sun tanning lotion, after sun, bath salts, perfumery,
essential oils, cosmetics, and hair
lotions.
[4]
The second applicant holds exclusive rights to use the trademark in
South Africa and to import, distribute,
and sell a variety of natural
and organic deodorants under the ‘Salt of the Earth’
brand.
[5]
The respondent manufactures, markets, distributes, and sells various
products, including a roll-on deodorant.
It uses a combination of the
trademark ‘Salt of the Earth’ along with a device
consisting of a black circular dot surrounded
by three circles of
circular dots placed above the words ‘Salt of the Earth’.
[6]
The applicants’ case is limited solely to the respondent’s
use of the trademark concerning
deodorants. They argue that the mark
used by the respondent, 'Salt of the Earth,’ is identical to
the first applicant’s
registered trademark. Its use in
commerce, related to the goods for which the trademark is registered,
has not been authorized
by the first applicant. Therefore, such use,
the argument continues, constitutes an infringement of the rights
that the first applicant
acquired through the trademark registration.
[7]
The respondent initially opposed the application on multiple grounds
but persisted with only two. The
first is that the applicants have
failed to establish one of the requirements of s 34(1)(a) of the Act,
namely the likelihood of
deception or confusion. The second relates
to its claim of prior use of the trademark, which is protected under
s 36 of the Act.
[8]
Additionally, the respondent has also filed a counterapplication
under s 27(1)(a) of the Act, seeking
partial expungement of the first
applicant’s registered trademark to limit the applicants’
rights to use it only for
deodorants.
[9]
The applicants’ response to the first ground of opposition is
that they are not required to prove
the likelihood of deception or
confusion because the trademarks involved are identical. This is
because, under s 34(1)(a), the
requirement to demonstrate the
likelihood of deception or confusion only applies to a mark that
closely resembles the trademark
in question, not to identical marks.
[10] The
applicants’ response to the second ground regarding prior use
is that the respondent has not supplied
the evidence to support its
claim of prior use.
[11]
Responding to the counterapplication, the applicants point out that
the first applicant manufactures not only deodorants
but also some
products belonging to class 3, and under the distribution agreement
with the second respondent, it has authorized
the second respondent
to import, distribute, market, and sell these products in the
Republic of South Africa.
[12] The issues to
be decided in this application, therefore, are:
a)
Whether the applicants are required to
establish the likelihood of deception or confusion;
b)
Whether the respondent has established its
entitlement to use the trademark due to prior use as contemplated in
s 36 of the Act;
and
c)
Whether the respondent has established a case for
the partial expungement of the trademark as required in s 27 of the
Act.
[13] The
resolution of the above issues occurs within the factual context I
outline below.
Factual Background
[14] The
first applicant is a company based in the United Kingdom that
manufactures and distributes a variety of products,
including roll-on
deodorants, claimed to be natural and organically produced. It
entered into an exclusive distribution agreement
with the second
applicant during 2021.
[15] The
second applicant has been involved in importing and distributing
health and wellness-related products in South
Africa since 2001. One
of the products it imports and distributes is the roll-on deodorant
from the first applicant. This is in
terms of the exclusive
distribution agreement mentioned above. The roll-on deodorant is sold
in South Africa under the label ‘Salt
of the Earth’.
[16] Mr.
Peter James Lowe (
Mr. Lowe
) is the respondent’s
directing mind, and he deposed to the papers filed on its behalf. He
states that he started his career
in the health and wellness industry
in 2007, selling water distillation systems, glyconutrients, and
cellphone radiation shields.
After being introduced to Pink Himalayan
salt in 2008, he decided to sell his Kruger Rands to raise enough
capital to buy Pink
Himalayan salt, grinders, bottles, and other
equipment. He hired a Pietermaritzburg-based advertising company to
design labels,
and during that process, he came up with the name of
his new venture, ‘Salt of the Earth.’
[17] Between
2007 and 2018, Mr. Lowe operated his business as a sole proprietor
under the name Salt of the Earth. In
2018, he registered the
respondent, Salt of the Earth Natural Products Proprietary Limited.
He could not register the respondent
as Salt of the Earth because
that name had already been reserved. The respondent, however, trades
as Salt of the Earth and acquired
all of Mr. Lowe’s
intellectual property and rights that he had developed between 2007
and 2018.
[18] Mr. Lowe
confirms that the respondent uses the mark ‘Salt of the Earth’.
However, the mark is used with
a device consisting of a black dot
surrounded by three circles, also made of black dots, above the words
‘Salt of the Earth’.
Mr. Lowe also confirms that the mark
is applied to various products, including roll-on anti-odorants and
deodorants, which are
sold through various channels, including online
and in-store.
[19]
According to Mr. Lowe, he began selling the Salt of the Earth range
of anti-odorants and deodorants in 2010. To
support this, he attached
copies of six invoices dated between 27 February 2015 and 22 March
2015. These invoices cover a total
of nineteen items, including (a)
one unit of deodorant sold to Health NUT-rition for R35, (b) two
units of natural deodorant sold
to Natures Pantry for R35 each, (c)
one unit of underarm deodorant sold to GS Hope for R45, (d) twelve
units of underarm deodorant
sold to Howick Health Nut for R35 each,
(e) two units of underarm deodorant sold to Peels Honey Merrivale for
R35 each, and (f)
one unit of underarm deodorant sold to Chrissie
Briscoe.
[20] In
addition to the above, Mr. Lowe attached his personal bank statements
from First National Bank covering the
period from 3 December 2008 to
3 July 2010. The point he raises about the statements concerns the
references included for some
payments. Specifically, some payments
list Salt of the Earth as the reference, while others use the names
of role players in the
health and wellness industry.
[21] Finally,
Mr. Lowe undertook to deliver confirmatory affidavits from Judy
Martin (Ms. Martin), Cheryl Tones, Karen
Penny (Ms. Penny), Allan
Richardson, Wendy Botha, and Madelize Hoek (Ms. Hoek), whom he
describes as customers, distributors, and
clients. However, the only
affidavits that were submitted were from Ms. Martin, Ms. Penny, and
Ms. Hoek, and I address the contents
of these affidavits below.
[22] Ms. Martin
confirmed her Lifestyle Health Store's connection with Mr. Lowe
dating back to 2008. Relevant to these proceedings,
she stated the
following:
‘…
to
the best of my recollection Mr Lowe first supplied Salt of the
Earth’s range of deodorants and anti-odourants to the Lifestyle
Health Store in or about 2012.
8. I have only ever known
Mr Lowe’s business as Salt of the Earth and the Lifestyle
Health Store purchased Salt of the Earth’s
range of products on
a monthly and/or bi-monthly basis for a period of fifteen years as we
had many customers who specifically
came to the shop seeking to
purchase the Salt of the Earth range of products and deodorants.
9.
During or about 2022 the Lifestyle Health Store were approached by
another supplier who was seeking to supply Lifestyle Health
Store
with a range of deodorants that were branded as Salt of the Earth.
This occurrence was particularly strange as we have been
consistently
stocking and selling Mr Lowe’s Salt of the Earth deodorant at
the Lifestyle Health Store for more than ten years
at the time that
we were approached.’
[23] Ms. Penny
confirms her business, Healthy Living, is connected with Mr. Lowe and
Mr. Lowe’s Salt of the Earth product
line, which she says is
popular with her customers. However, she does not specify the names
of the products she sources from Mr.
Lowe or the respondent.
[24] Ms. Martin
confirms that her business, Rafaa Products CC, has been associated
with Mr. Lowe and his product range since
around 2009. Regarding
these proceedings, she states that:
‘…
we
also buy some of the Salt of the Earth’s products for on sale
which includes their roll-on deodorant, which we first purchased
in
or about 2010 and which has proven to be an excellent product.
6.
While I have been dealing with Mr Lowe and Salt of the Earth since
2009, I first started saving in an electronic format in or
about
2015. I attach hereto one such invoice dated 10 March 2015 and made
out to Mr Lowe of Salt of the Earth in order to confirm
our long
standing relationship as well as the fact that Mr Lowe has always
traded as Salt of the Earth.’
[25] Ms. Martin,
however, failed to attach the invoice mentioned in her confirmatory
affidavit. There were also two additional
confirmatory affidavits by
the respondent’s employees. However, these affidavits do not
refer to the respondent’s sale
and distribution of the
deodorants.
[26] This
application followed three letters sent to the respondent demanding
the immediate stop of using the trademark
Salt of the Earth on the
deodorants sold by the respondent. None of these letters received any
response. Facing the lack of response,
the applicants filed this
application in October 2024 and served it on the respondent on 1
November 2024.
[27] The
respondent, represented by a different law firm, filed its notice of
opposition on 22 November 2024. Pursuant
to an order dated 10
December 2024, made by Goliath AJP, the application was scheduled for
a hearing on 19 May 2025. The order
also provided for the applicants
to submit their heads of argument on 5 May 2025, with the respondent
to submit its heads of argument
on 12 May 2025.
[28] The
applicants submitted their heads of argument promptly, but the
respondent did not. Instead, on 5 May 2025,
the respondent’s
current attorneys filed their notice of substitution as attorneys of
record along with a counterapplication.
This was followed by an
application to postpone the matter, which was opposed but ultimately
granted, and the case was postponed
to 12 August 2025. Subsequent
thereto, the hearing was rescheduled to 13 August 2025.
[28] The
founding affidavit in the counterapplication also serves as the
response to the main application. In this affidavit,
Mr. Lowe states
that the applicants have only ever sold deodorants in South Africa
and have never intended to use the trademark
for any products other
than deodorants. Therefore, he suggests that the trademark was
registered without any genuine intention
of using it for anything
other than the deodorants that the second applicant distributes. As
such, the trademark is, in terms of
s 27(1)(a) of the Act, subject to
partial expungement to limit the rights it grants to only deodorants.
Against this background,
I now proceed to consider each of the issues
that require determination in this application.
Is an applicant who
relies on identical marks required, in terms of s 34 of the Act, to
establish the likelihood of deception or
confusion
[29] The key
difference between the parties is whether s 34(1)(a) requires proof
of a likelihood of deception or confusion
when the trademarks are
identical. The applicants argue that this is not necessary, while the
respondent argues otherwise.
[30]
In support of their argument, the applicants referred this court to
an unreported decision of the Gauteng Division
of the High Court,
Pretoria, in
Cochrane
Steel Products
[1]
where that Court was referred
Carfind
[2]
in support of an argument that the Supreme Court of Appeal in
Century
City
[3]
stated that the likelihood of confusion of enquiry is only necessary
when it is found that the marks were not identical.
[31] The
respondent, on the other hand, cited authorities that addressed the
likelihood of deception or confusion but
did not specifically
consider whether establishing the likelihood of deception or
confusion is necessary in cases involving identical
marks.
[32] The
answer to the question whether it is necessary to establish the
likelihood of deception or confusion must be
answered with reference
to the provisions of s 34(1)(a) of the Act which provides that ‘The
rights acquired by registration
of a trademark shall be infringed by
the unauthorised use in the course of trade in relation to goods or
services in respect of
which the trademark is registered, of
an
identical mark
or of
a mark so nearly resembling it
as
to be likely to deceive or cause confusion.’ (my emphasis)
[33] The
reading of this provision suggests that it considers two types of
marks: (a) an identical mark and (b) a mark
that closely resembles
the trademark enough to likely deceive or confuse. It is based on
this interpretation that the applicants
argue that the requirement to
establish the likelihood of deception or confusion is not necessary
regarding identical marks.
[34]
The interpretation contended for by the applicants, in my view,
accords with what Harms DP stated in
Century
City
[4]
when
considering whether the marks in question were identical. He stated
the following:
‘
[12]
The next issue is whether the marks ‘Century City’ and
‘Century City Apartments’ are, in the
wording of s
34(1)(a) ‘identical’. I think not. As the European Court
of Justice indicated,
‘
[t]he
criterion of identity of the sign and the trademark must be
interpreted strictly. The very definition of identity implies
that
the two elements compared should be the same in all respects.’
(LT
Diffusion SA v Sadas Vertbaudet SA
[2003] ETMR 83
(European Trade
Mark Reports) para 50.) This is, however, subject to the proviso that
minute and wholly insignificant differences
are not taken into
account (Reed Executive Plc & Ors v Reed Business Information Ltd
& Ors
[2004] EWCA Civ 159
;
[2004] RPC 40
para 29). In other
words, the de minimis principle applies.
[
13]
That is not the end of the inquiry because if the appellant’s
brand name were to be confusingly similar to the registered
mark (‘be
likely to deceive or cause confusion’) it infringes. I am
satisfied that the appellant’s brand name,
in spite of the
addition of the word ‘apartments’, is confusingly similar
to Century City. The point is well illustrated
by the facts
in
Compass
Publishing BV v Compass Logistics Ltd
[2004]
EWHC 520
(Ch).
The registered mark was the word ‘Compass’ in relation,
in simplified terms, to computer and computer related
services. The
defendant traded in the same fields under the name Compass Logistics.
After pointing out that the two marks were
not identical in the light
of
LTJ
Diffusion SA v Sadas Vertbaudet SA
the
court proceeded to consider whether they were confusingly similar.
Laddie J said this (paras 24-25):…
’
[35] In the
present case, the applicants argue that the marks are identical
because the respondent uses exactly the
word “Salt of the
Earth." Therefore, the definition of identity is established,
making the requirement of likelihood
of deception or confusion
unnecessary.
[36] The
respondent conceded that it uses the trademark Salt of the Earth on
its products. That trademark is identical
to the first applicant’s
trademark SALT OF THE EARTH. The fact that the respondent uses it
with a device does not diminish
the fact that the word mark ‘Salt
of the Earth’ is similar in all respects to the first
applicant’s registered
trademark.
[37] Based on my
reading of
Century City
, the question of whether there is a
likelihood of deception or confusion only applies when the marks are
not identical. In this
case, since they are identical, that question
is unnecessary. Therefore, the applicants do not need to prove a
likelihood of deception
or confusion. This is the only requirement of
s 34(1)(a) that was contested, so it follows that the respondent’s
use of the
trademark Salt of the Earth infringes on the rights
acquired by the first applicant through the registration of that
trademark,
unless the respondent’s use can be justified under
the provisions of s 36, which I will address next.
Can the respondent’s
use of the trademark be justified under s 36 of the Act?
[38] As
previously stated, the applicants seek limited relief concerning the
respondent’s use of the trademark
for deodorants. The
applicants do not object to the respondent trading as Salt of the
Earth for products other than deodorants.
[39] I have
set out above the evidence relied upon by the respondent to justify
its use of the trademark based on s
36 of the Act, which reads as
follows:
‘
36.
(1) Nothing in this Act shall allow the proprietor of a registered
trade mark to interfere with or restrain the use by any person
of a
trade mark identical with or nearly resembling it in respect of goods
or services in relation to which that person or a predecessor
in
title of his has made continuous and bona fide use of that
trade mark from a date anterior-
(a) to the use of the
first-mentioned trade mark in relation to those goods or services by
the proprietor or a predecessor in title
of his; or
(b) to the registration
of the first-mentioned trade mark in respect of those goods or
services in the name of the proprietor or
a predecessor in title of
his, whichever is the earlier, or to object (on such use being
proved) to the trade mark of that person
being registered in respect
of those goods or services under section 14.’
[40] To
justify its use of the trademark, the respondent must demonstrate, on
a balance of probabilities, that it or
Mr. Lowe has maintained
continuous and genuine use of the trademark before the applicants'
use or before its registration, whichever
came first.
[41] The
evidence provided by the respondent primarily focuses on his trading
under the name Salt of the Earth, but
there is insufficient proof
connecting the use of the trademark to the deodorants. For instance,
the invoices submitted by Mr.
Lowe cover only two months between
February and March 2015. This cannot be regarded as evidence of
continuous trademark use. Furthermore,
these invoices cover only
about nineteen items sold during that period.
[42] There is
also no evidence of sales before or after the period mentioned above,
aside from the statements of Mr.
Lowe and Ms. Martin. This is despite
Ms. Martin claiming that she started saving documents electronically
around 2015. It is also
despite the claim by Mr. Lowe that these
products have been sold through various channels, including online
and in-store.
[43] It is
also important that the respondent received three letters demanding
it stop trading with deodorants bearing
the Salt of the Earth label
before the application was filed. The fact that the respondent chose
not to respond to those letters
strongly suggests that it has not
been continuously using the trademark on the deodorants.
[44] The
references to Salt of the Earth in the bank statements produced by
Mr. Lowe do not advance the matter further.
None of these references
indicate that Mr. Lowe or the respondent has been consistently using
the trademark in connection with
the deodorants.
[45] Lastly,
the confirmatory affidavits filed on behalf of the respondent also
fail to advance the case, as they all
attest only to the general use
of the trademark with no specific reference to its use in deodorants.
Overall, the evidence presented
by the respondent falls far short of
establishing the continuous and bona fide use of the trademark that
the respondent claims.
Therefore, the respondent’s use of the
trademark cannot be justified under s 36 of the Act. The remaining
issue I next address
is the counterapplication.
Is the trademark
liable to partial expungement in terms of s 27 of the Act?
[46] Section
27 of the Act addresses the removal of trademarks from the register
based on non-use. Relevant to these
proceedings is subsection (1)(a),
which states:
‘
Subject
to the provisions of sections 70(2), a registered trade mark may, on
application to the court, or, at the option of the
applicant and
subject to the provisions of section 59 and in the prescribed manner,
to the registrar by any interested person,
be removed from the
register in respect of any of the goods or services in respect of
which it is registered, on the ground either-
(a) that the trade mark
was registered without any bona fide intention on the part of the
applicant for registration that it should
be used in relation to
those goods or services by him or any person permitted to use the
trade mark as contemplated by section
38, and that there has in fact
been no bona fide use of the trade mark in relation to those goods or
services by any proprietor
thereof or any person so permitted for the
time being up to the date three months before the date of the
application;’
[47] The
respondent seeks partial removal of the first applicant’s
trademark from the register because the second
applicant has only
used it for deodorants in South Africa. Mr. Lowe believes that there
was never any intention by the applicants
to use the trademark on any
other products besides deodorants.
[48] When
faced with evidence suggesting that the second applicant might be
entitled to import more than just deodorants
under the distribution
agreement, the respondent claims in its replying affidavit that all
of these products are deodorants, except
for one item of hand washes,
which takes the matter no further. Why an item that is not a
deodorant takes the matter no further
is not explained.
[49] The
counterapplication, in any case, does not seem to have been filed
with honest motives because the respondent
does not claim to trade in
any of the products for which it seeks their removal. It appears that
the counterapplication was submitted
to provoke the applicants, and
this Court should not tolerate the improper misuse of the justice
system for purpose it was not
intended for.
[50]
Additionally, there is no ongoing dispute between the parties
regarding the items in class 3 of the register, except
for the
deodorant, and the respondent cannot benefit from an order of partial
expungement. Therefore, the trademark registration
is not subject to
partial expungement, especially not at the respondent's request, who
approaches the court with unclean hands.
That leaves only the issue
of costs, which I now address.
Costs
[51] The
applicants have succeeded, and in my opinion, the usual principle
that costs should follow the outcome should
apply. The applicants
have sought costs on a party and party basis, including counsel costs
on scale B.
[52] The
applicants have also requested a separate cost order concerning costs
related to the filing of the confirmatory
affidavits, including their
perusal. They argued that these additional costs should be awarded on
an attorney and client scale.
[53] The
reason for a separate order on the costs for filing and reviewing
confirmatory affidavits is difficult to understand.
This is because
confirmatory affidavits are part of the main affidavits they verify.
They are typically only a few pages long,
and I don’t see what
a separate costs order would change overall. In my opinion, there is
no valid reason for a separate
order concerning the filing and review
of the confirmatory affidavits. An order that the respondent pays
party and party costs
shall be made, and such costs shall include
costs of counsel on scale B.
Conclusion
[54] To
summarize, the respondent’s use of the trademark for its
deodorants infringes on the rights obtained by
the first applicant
through the trademark registration. The evidence presented by the
respondent has failed to establish the respondent’s
entitlement
to the protection conferred by s 36 of the Act. The application for
partial expungement was not brought to resolve
a bona fide and live
dispute between the parties.
[55] Having considered
all of the above, the application for an interdict (a) prohibiting
the respondent from using the trademark
in connection with its
deodorants, and (b) ordering the respondent to remove any reference
to the trademark from its deodorants
or to deliver the deodorants
containing the trademark for destruction, will be granted, and the
counterapplication for the partial
expungement of the trademark
registration will be dismissed with costs.
Order:
[55] As a
result, the following order shall issue:
a)
The respondent is interdicted and restrained from
infringing the first applicant’s rights acquired by the
registration of
the trademark numbered 2019/35883 (‘the
registered trademark’) by using in the course of trade in
relation to goods
for which the registered trademark is registered,
or any other mark so nearly resembling the registered trademark as to
be likely
to deceive or cause confusion as contemplated in section
34(1)(a) of the Trade Marks Act 194 of 19934 (‘the Act’);
b)
The respondent is ordered, under
section 34(3)(b)
of the
Trade Marks Act, to
remove the trademark “Salt of the
Earth” from all deodorants in its possession or control,
including its graphic representation
in websites, social media pages,
packaging, or electronic materials. Alternatively, if such removal
cannot be carried out, the
respondent is directed to deliver all
these items to the applicants for destruction.
c)
The counterapplication is dismissed; and
d)
The respondent shall pay the costs of both the
application and the counterapplication on a party and party scale,
including costs
of counsel on scale B.
LG NUKU
JUDGE
OF THE HIGH COURT
Appearances
For applicants:
D J A Van Der Linde
Instructed by:
Gunston Strandvik Robertson Inc, Cape Town
For respondent:
E Malherbe
Instructed by:
A Van Wyk Attorneys, Cape Town.
[1]
Cochrane
Steel Products (Pty) Ltd v G Harrop-Allin & Sons(6031/2021;
12358/2021) (unreported) at para [11]
[2]
Carfind
(Pty) Ltd v Car Trader (Pty) Ltd 2016 JDR 0314 (GJ), para 4
[3]
Century
City Apartments Property Services CC and Another v Century City
Property Owners Association 2010 (3) SA 1 (SCA)
[4]
At
paras [12]-[13]
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