Case Law[2024] ZAKZDHC 4South Africa
Renian Distributors (Pty) Ltd v Crown Footwear (Pty) Ltd and Another (3898/2022) [2024] ZAKZDHC 4 (1 February 2024)
High Court of South Africa (KwaZulu-Natal Division, Durban)
1 February 2024
Judgment
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## Renian Distributors (Pty) Ltd v Crown Footwear (Pty) Ltd and Another (3898/2022) [2024] ZAKZDHC 4 (1 February 2024)
Renian Distributors (Pty) Ltd v Crown Footwear (Pty) Ltd and Another (3898/2022) [2024] ZAKZDHC 4 (1 February 2024)
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sino date 1 February 2024
IN THE HIGH COURT OF
SOUTH AFRICA
KWAZULU-NATAL LOCAL
DIVISION, DURBAN
Case
No.: 3898/2022
In
the matter between:
RENIAN
DISTRIBUTORS (PTY)
LTD
APPLICANT
and
CROWN
FOOTWEAR (PTY) LTD
FIRST RESPONDENT
ZA
CENTRAL REGISTRY NPC
SECOND RESPONDENT
and
in the counter-application between:
CROWN FOOTWEAR (PTY)
LTD
APPLICANT
and
RENIAN DISTRIBUTORS
(PTY) LTD
FIRST RESPONDENT
REGISTRAR OF TRADE
MARKS
SECOND RESPONDENT
ORDER
I
grant the following order:
1.
Partial cancellation and rectification is
ordered of the Renian
OVERLAND
Trade Marks (as defined in paragraphs 3.5.1 to 3.5.4 of the founding
affidavit of Mr. Arshad Yusuf Motala) registered in the name
of
Renian Distributors (Pty) Ltd (the first respondent in the
counter-application), which are to be limited as follows in terms
of
section 27(1)
(a)
of
the
Trade Marks Act 194 of 1993
:
1.1.
No. 2015/19096
OVERLAND
in relation to Advertising; business management; business
administration; office functions; offering for sale and the sale in
the retail and wholesale trade; none of the foregoing for passenger
vehicle, camping gear and accessories, and/or clothing, footwear
and
accessories;
1.2.
No. 2015/19092 Verland in relation to
Advertising; business management; business administration; office
functions; offering for
sale and the sale in the retail and wholesale
trade; none of the foregoing for passenger vehicle, camping gear and
accessories,
and/or clothing, footwear and accessories;
1.3.
No. 2015/19066 Verland in relation to
Advertising; business management; business administration; office
functions; offering for
sale and the sale in the retail and wholesale
trade; none of the foregoing for camping gear and accessories, and/or
clothing, footwear
and accessories; and
1.4.
No. 2003/00576
OVERLAND
LIQUOR WAREHOUSE
in relation to Business
management, advertising, business administration, office functions
offering for sale and the sale of liquor
products in the retail and
wholesale trade.
2.
The order in paragraph 1 is deemed to
operate from the date of registration of the trade marks referred to
in sub-paragraphs 1.1,
1.2, 1.3, and 1.4.
3.
The second respondent in the
counter-application is directed to give effect to the order granted
in paragraph 1 above.
4.
The main application is dismissed.
5.
The costs of the main application and the
counter-application are awarded in favour of the applicant in the
counter-application
on the party and party scale, such costs to
include the costs of two counsel, one of whom is a senior.
JUDGMENT
Dutton
AJ
The
litigation context
[1]
There are two applications before court. In summary, they are:
(a)
The main application brought by Renian Distributors (Pty) Ltd
(“Renian”), in
which Renian seeks to prevent Crown from
making use in the course of its trade of the mark OVERLAND, or marks
confusingly similar
thereto, and ancillary relief.
(b)
Crown Footwear (Pty) Ltd (“Crown”) opposes the main
application and, in addition,
brings a counter-application in terms
of s 27(1)
(a)
of the Trade Marks Act 1994 of 1993 (“the
Trade Marks Act”) for the partial cancellation of certain of
the goods and
services in respect of which Renian’s trade marks
have been registered.
[2]
In both the main application and the counter-application, a second
respondent is cited
in their official and custodial capacities. In
the main application, this is ZA Central Registry NPC; in the
counter-application
it is the Registrar of Trade Marks.
[3]
Neither of the second respondents have opposed or are participating
in the present
litigation, and effectively abide the decision of the
court.
The
relief sought
[4]
In the main application, Renian initially sought the following relief
against Crown:
(a)
a declaratory order that Crown’s use of the OVERLAND trade mark
in relation to,
inter alia
, retail and wholesale services
constitutes an infringement of Renian’s registered trade marks
as contemplated in s 34(1)(
a)
of the Trade Marks Act (“the
declaratory relief”);
(b)
an interdict restraining Crown from infringing Renian’s trade
marks as contemplated
in s 34(1)
(a)
of the Trade Marks Act by
using in relation to any of the services for which the trade marks
are registered, the trade mark OVERLAND,
or any other mark so nearly
resembling Renian’s trade marks, in relation to retail and
wholesale services, as are to be likely
to deceive or cause confusion
(“the interdictory relief”);
(c)
an interdict restraining Crown from passing-off its products and
offerings as those
of Renian through the use of the trade mark
OVERLAND, or any other mark so nearly resembling Renian’s trade
marks, in relation
to retail and wholesale services, as are to be
likely to deceive or cause confusion (“the passing-off
relief”);
(d)
an order directing Crown to remove the OVERLAND trade mark from all
its material, and where
the mark is inseparable or incapable of being
removed from any material, that such material is to be delivered-up
to Renian (“the
delivery-up relief”); and
(e)
an order directing Crown to transfer the domain name
overlandsa.co.za
to Renian (“the domain name transferral order”).
[5]
The initial relief was then attenuated for the following reasons:
(a)
It emerged in Crown’s answering affidavit that until 2021,
Crown was the proprietor
of various trade mark registrations
consisting of the word OVERLAND. These trademarks are referred to as
“the Overland marks”.
(b)
During the period November 2016 to October 2021, Crown licensed the
use of the Overland
marks to Overland Retail (Pty) Ltd. Under this
license Overland Retail operated (and still operates) various
Overland retail stores
which sold (and still sell) Overland and other
third party branded footwear, clothing and camping-related goods.
(c)
On 1 October 2021, Crown assigned the Overland marks to Overland
Retail.
(d)
The assignment of the Overland marks from Crown to Overland Retail is
currently pending
formal recordal on the Register of Trade Marks.
(e)
Overland Retail, although not initially cited or joined as a party to
the proceedings, filed
an affidavit in terms of which it confirmed
that it was aware of these proceedings and abides the decision of the
Court.
(f)
Accordingly, as of 1 October 2021, Overland Retail has been the
proprietor of
the Overland marks, and is currently using these trade
marks in relation to its business of selling outdoor footwear,
clothing
and lifestyle retail goods such as outdoor and camping
equipment - Overland’s interests therefore lie primarily in the
outdoor
lifestyle footwear and apparel industry, with an ancillary
interest in related outdoor lifestyle goods such as outdoor and
camping
equipment.
(g)
In its replying affidavit in respect of the main application (which
also constituted the
answering affidavit in the counter-application),
and in the light of the assignment of Crown’s trade marks to
Overland Retail,
Renian then altered its stance to be that
while it accepted that “
there is no longer a need for the
applicants to seek the relief outlined in prayers 1 to 4 in the
notice of motion, it is certainly
so that the applicant is entitled
to a declaratory order confirming the fact of Crown Footwear’s
infringing conduct and an
inquiry into damages.”
[6]
Therefore, Renian persists with seeking the declaratory relief and
the domain name
transferral order.
The
relevant facts
[7]
The essential relevant common cause or undisputed facts of the matter
are uncomplicated,
and can be summarised as follows:
(a)
Renian is a wholesaler and retailer of various products, including
but not limited to, the
following goods:
(i)
Alcoholic beverages;
(ii)
Cooler bags;
(iii)
Food stuffs, including poultry products, meat,
fish, rice, pasta, pastries;
(iv)
Braai accessories, including charcoal,
brickettes, braai wood, firelighters, tongs, lighters, grids,
portable braais;
(v)
What Renian referred to as “camping
products”, consisting of items such as paraffin stoves,
candles, flasks;
(vi)
Cooking products, including flour, sugar, salt,
butter, cooking oil;
(vii)
Medicinal items, including panado, berocca,
grandpas;
(viii)
Coffee and tea;
(ix)
Confectionery products and chips;
(x)
Soft drinks and energy drinks;
(xi)
Hygiene and cosmetic products;
(xii)
Cleaning products, including brooms, mops,
dustbins, cloths;
(xiii)
Bar accessories, including glassware, plastic
cups, plastic carry bags, ice bags;
(xiv)
Kitchen equipment, including knives, kettles,
glassware, stainless steel cups;
(xv)
Lighting products; and,
(xvi)
Tobacco and related products, including
cigarettes and electronic cigarettes (including accessories).
[8]
Renian is also a franchisor of Overland Liquors, SPOT ON, LiquorZone,
and Picaroon’s
Lounge brands, which trade in liquor products.
[9]
Renian is the registered proprietor of various trade marks, all of
which bear the
assignation “OVERLAND” in various forms.
It is these trade marks which form the subject matter of the
application.
[10]
Overland’s business is one hundred percent retail and its
customer base comprises of outgoing
clothing consumers and active
outdoor adventurers, who are predominantly middle to upper-class
consumers.
[11]
Renian’s interests, on the other hand, lie in the “food
and beverage industry”,
and its business “is eighty
percent wholesale and twenty percent retail”.
[12]
Neither Renian nor any of its franchise stores trade in lifestyle and
outdoor footwear, clothing
and accessories.
[13]
Therefore, the only goods in respect of which there is any potential
overlap are in respect of
cooler bags, braai accessories, braai wood,
firelighters, tongs, lighters, grids, portable braais, paraffin
stoves, candles, flasks,
knives, kettles, stainless steel cups and
lighting products.
[14]
Although not decisive of the applications, it is worth noting that
these goods, however, are
not Renian’s primary goods of
interest.
[15]
The location of the stores operated by Renian and Crown are also
relevant. The parties trade
from entirely different geographical
locations, have different trade channels and consumer groups and
target different demographics
with their respective goods.
[16]
Renian’s stores are located in informal rural/urban locations,
either as wholesale standalone
cash and carry stores, or in
predominantly informal roadside shopping clusters, either as liquor
stores or a small express supermarket.
The stores target informal
traders, spaza shops, small supermarkets, hawkers, stokvels and the
weekly household shopper.
[17]
Overland stores, on the other hand, are located in either prominent
and/or suburban indoor retail
shopping malls or prominent and/or
suburban outdoor retail shopping centres and target outgoing clothing
consumers and active outdoor
adventurers.
The
order in which the applications will be considered
[18]
It was contended that the relief sought by Crown in the
counter-application has a material bearing
on the remaining relief
sought by Renian in the main application. As such, Crown submitted
that it would be appropriate for the
counter-application to be heard
before the main application.
[19]
Crown further submitted that it is, in any event, customary in trade
mark cases where a counter-application
has been brought (which
challenges the very trade marks on which the main application is
based) for the counter-application to
be heard before the main
application.
[20]
In argument, the parties were in agreement that the
counter-application would be heard before
the main application.
[21]
Since the relief sought by Crown in the counter-application has a
material bearing on the remaining
relief sought by Renian in the main
application, I propose dealing in this judgment with the two
applications in the order in which
they were argued.
The
issues
[22]
The issues to be decided in respect of the counter-application are:
(a)
Whether Crown has the necessary locus standi to institute the
counter-application.
(b)
Whether the trade mark register should be rectified by limiting the
specification of Renian’s
trade marks and, if so, the nature of
such limitation.
(c)
If the register should be rectified, whether the rectification order
should operate
retrospectively to the date on which Renian’s
trade marks were filed.
[23]
In respect of the main application, the issues are:
(a)
whether Crown’s historic use of the Overland trade mark
infringed Renian’s trade
marks (as rectified and if ordered to
be retrospective) in terms of s 34(1)
(a)
of the Trade Marks
Act; and
(b)
whether Renian has made out a case for the domain name transferral
order.
Locus
standi in terms of s 27(1)
(a)
of the Trade Marks Act
[24]
Renian contends that Crown lacks locus standi to bring the
counter-application due to Crown no
longer being the proprietor of
the OVERLAND marks, having no further interest in the OVERLAND trade
mark, and having no intention
of using the mark.
[25]
Crown’s counter-application is based on s 27(1)
(a)
of
the Trade Marks Act, which reads as follows:
‘
27
Removal
from register on ground of non-use
(1)
Subject to the provisions of section 70 (2), a registered trade mark
may, on application to the court, or, at the option
of the applicant
and subject to the provisions of section 59 and in the prescribed
manner, to the registrar by any interested person,
be removed from
the register in respect of any of the goods or services in respect of
which it is registered, on the ground either-
(a)
that the trade mark was
registered without any
bona
fide
intention
on the part of the applicant for registration that it should be used
in relation to those goods or services by him
or any person permitted
to use the trade mark as contemplated by section 38, and that there
has in fact been no
bona
fide
use of
the trade mark in relation to those goods or services by any
proprietor thereof or any person so permitted for the
time being up
to the date three months before the date of the application;’
“
Interested
person”
[26]
Section 27(1)
(a)
therefore entitles any “
interested
person
” to apply to a court or to the Registrar of Trade
Marks for the expungement of a registered trade mark in respect of
any
of the goods or services in respect of which it is registered, if
the trade mark was registered without any
bona
fide
intention to use it and there has not in fact been any
bona fide
use thereof.
[27]
It is apparent from the provisions of s 27(1)
(a)
that any
“
interested person
” will have locus standi to
apply for rectification of the register in terms of that subsection.
Relevance and
meaning of “person aggrieved” under the repealed Trade
Marks Act
[28]
Section 36(1)
(a)
of the repealed Trade Marks Act 62 of 1963
provided that “
any person aggrieved
” may apply for
the removal of a trade mark on the grounds that it was registered
without any
bona fide
intention to use the mark, and there has
in fact been no
bona fide
use thereof.
[29]
In
South African Football Association v Sandton Woodrush
(Pty)
Ltd and Another
2002 (2) SA 263
(T), Spoelstra J held that the
change of wording of “
person aggrieved
” in the
repealed Trade Marks Act to “
interested person
” in
the current Trade Marks Act is of no real significance. The decisions
that consider the term “
person aggrieved
” under
the repealed Trade Marks Act therefore remain relevant and can
provide guidance to the question of whether a person
is an
“
interested person
” under the current Trade Marks
Act.
[30]
The definition of a “
person aggrieved
” under the
repealed Trade Marks Act was considered in a number of decisions,
including
Ritz Hotel Ltd v Charles of the Ritz Ltd and Another
1988 (3) SA 290
(A);
Mars Incorporated v Candy World (Pty) Ltd
[1990] ZASCA 149
;
1991 (1) SA 567
(A) and
Danco Clothing (Pty) Ltd v Nu-Care
Marketing Sales and Promotions (Pty) Ltd and Another
[1991] ZASCA 121
;
1991 (4) SA
850
(A).
[31]
The following principles can be distilled from those authorities:
(a)
A wide and liberal interpretation is given to the term “
person
aggrieved
”.
(b)
The persons who are aggrieved are all persons who are in some way or
other substantially
interested in having the trade mark removed from
the register.
(c)
The onus rests upon the applicant for removal to establish, as a
reasonable possibility,
that it is a person aggrieved. For this
purpose, it is assumed that the trade mark is wrongly on the
register.
(d)
In
Ritz Hotel
, Nicholas AJA stated that those persons who are
substantially interested in having a mark removed might include all
persons who
would be “s
ubstantially damaged
” if
the mark remained on the register, and “
all trade rivals
over whom an advantage was gained by a rival trader who was getting
the benefit of a registered trade mark to which
he was not entitled”
(at 308A-B).
(e)
'Nicholas AJA 307G-308D considered the meaning of a “
person
aggrieved
”:
‘
In an application
to rectify the register, whether under s 33(1) or under s 36(1) of
the Act, it is a prerequisite that the applicant
should be a
“person aggrieved”. The question here is merely one
of
locus standi
,
and it must be approached on the assumption, which is necessary to
answer it, that the trade mark is wrongly on the register.
(
In
re Apollinaris Companies’ Trade Mark
[1891]
2 Ch 186
(CA)
per
Fry
LJ at 224.)
The Courts have given a
wide and liberal interpretation to the expression “person
aggrieved”. (See for example the
Apollinaris
case supra at
224 - 5;
William Powell v The Birmingham Vinegar Brewery Co
Ltd
1894 AC 8
; ‘
Daiquiri Rum
’
Trade
Mark
1969 RPC 600
(HL) at 615.) It was observed in
the
Apollinaris
case (at 225) that the words are not
to be so read as to make evidence of great and serious damage a
condition precedent to
the right to apply.
The
effect of the decided cases is summarised in Kerly's
Law
of Trade Marks and Trade Names
11th
ed in s 11-07 as follows. The persons who are aggrieved are all
persons who are in some way or other substantially interested
in
having the mark removed from the register; including all persons who
would be substantially damaged if the mark remained, and
all trade
rivals over whom an advantage was gained by a rival trader who was
getting the benefit of a registered trade mark
to which he was not
entitled. See also Halsbury's
Laws
of England
4th
ed vol 48 s 225.
The case of the trade
rival is only one case of a person who is substantially interested in
having the mark
removed
from the register. There are others.
Thus, in the
Apollinaris
case
supra
it
was held at 228 - 9 that when one trader uses the fact of
registration as any part of his case against any other trader
in any
legal proceedings, that second trader is aggrieved.
Kerly
(ubi cit)
states that an alleged infringer of a mark is always a
person aggrieved by its registration. (But this requires
qualification:
cf
Lever Brothers, Port Sunlight Ld v
Sunniwite Products Ld
[1949] 66 RPC 84
at 101.)
In
Ernest Marshall’s Application
[1943] 60 RPC
147
at 151
in fin
, it was held by the Comptroller-General
that where a registered trade mark is the basis of the opposition to
his own application
for registration, the applicant for rectification
is clearly a person aggrieved.’
(f)
The principle in
Lever Brothers, Port Sunlight Ltd v Sunniwhite
Products Ltd
[1949] 66 RPC 84
at 101 referred to by Nicholas AJA
in essence relates to the scope of a counter-attack which an alleged
infringer may bring against
the registered trade mark proprietor. In
this regard, an alleged infringer may only seek to remove the trade
mark he is set to
have infringed “
and not other trademarks
of the proprietor not brought in issue”
. The
Lever
Brothers
principle therefore has no application in this matter,
since Crown, as the alleged infringer, only seeks to restrict the
trade
marks it is set to have infringed, and only to the extent it is
alleged to have infringed it, and not other trade marks of Renian
not
brought in issue.
(g)
In
In re Apollinaris Companies’ Trade Mark
the
English Court of Appeal held inter alia that an alleged infringer of
a trade mark is always a person aggrieved by its
registration. Fry LJ
at 228-229 said:
‘
In our opinion,
when one trader uses the fact of registration as any part of his case
against another trader in any legal proceedings,
that second trader
is aggrieved, and this is not the less so because that trader may
have other means of defending himself. If
the owner of the registered
trade-mark says to a defendant in a litigation, “I am the owner
of this registered trade-mark,
and, therefore you are doing me a
wrong,” the person attacked ought to be at liberty to reply two
things: first “You
ought not to be on the register,” and,
secondly “Even if you ought, I have done you no wrong.”’
[32]
The trader who is alleged to have infringed may therefore attack the
validity of the particular
monopoly which he is alleged to have
infringed, in addition to denying that he had infringed it. The scope
of the counter-attack
may thus be as wide as the assault which has
provoked it.
[33]
In
William
Powell v The Birmingham Vinegar Brewery Company
Limited
[1894] AC 8
, the House of Lords considered the
qualification of “
aggrieved persons
” for the
purposes of s 90 of the 1883 Act. Lord Watson remarked as follows at
12:
‘
In
my opinion any trader is, in the sense of the statute, “aggrieved”
whenever the registration of a particular trade-mark
operates in
restraint of what would have otherwise have been his legal rights.
Whatever benefit is gained by registration must
entail a
corresponding disadvantage upon a trader who might possibly have had
occasion to use the mark in the course of his business.
It is
implied, of course, that the person aggrieved must manufacture or
deal in the same class of goods to which the registered
mark applies,
and that there shall be a reasonable possibility of his finding
occasion to use it. But the fact that the trader
deals in the same
class of goods and could use it, is prima facie, sufficient evidence
of his being aggrieved, which can only be
displaced by the person who
registered the mark, upon whom the onus lies, showing that there is
no reasonable probability that
the objector would have used it,
although he was free to do so.’
[34]
In the present matter, Renian has used the fact of registration as
part of its case against Crown
and, accordingly, Crown is aggrieved.
The fact that Crown assigned its rights to the trade marks does not
preclude it from having
locus standi to approach this Court, because
the registration of the trade marks in question operate in restraint
of what would
otherwise have been Crown’s legal rights - the
benefit gained by Renian’s registration had a corresponding
disadvantage
to Crown. In essence, to paraphrase the passage by Romer
J in
Lever Brothers
at page 100 at lines 50 to 55, Renian says
to Crown in this litigation:
‘
I
am the owner of this registered trade mark and therefore you have
done me a wrong.’
Crown
is therefore at liberty to reply:
‘
First,
you ought not to be on the register - at least to the extent alleged
by you.’
[35]
Finally, there is another reason why Crown is an interested person as
contemplated in s 27(1)
(a)
. It is common cause that Crown
remains the owner and operator of the domain name
overlandsa.co.za.
Renian relies on its trade marks to contend that Crown’s domain
name is an abusive domain name, and seeks an order that the
domain
name be transferred to it. From this perspective, too, Crown has a
substantial interest in the rectification of Renian’s
trade
marks, and is at liberty to challenge the scope of Renian’s
registration.
[36]
I am therefore of the view that Crown has locus standi to bring its
counter- application.
Should the trade mark
register be rectified and, if so, to what extent?
[37]
Section 27 of the Trade Marks Act provides that a registered trade
mark may, on application to
the Court, be removed from the register
in respect of any of the goods or services in respect of which it is
registered, on the
ground that the trade mark was registered without
any
bona fide
intention
on the part of the applicant for registration that it should be used
in relation to those goods or services by him
or any person permitted
to use the trade mark, and that there has in fact been no
bona
fide
use of the trade mark in relation
to those goods or services by any proprietor thereof or any person so
permitted for the
time being up to the date three months before the
date of the application.
[38]
Section 27 therefore has two prerequisites for the removal from the
register of a portion of
Renian’s trade mark:
(a)
that the trade mark was registered without any
bona fide
intention on the part of Renian that it should be used in relation to
those goods or services, and
(b)
that there has in fact been no
bona fide
use of the trade mark
in relation to those goods or services by Renian or by any persons
permitted by Renian to use the trade mark.
The onus in terms
of s 27 of the Trade Marks Act
[39]
The onus of proving that the trade mark was registered without any
bona fide
intention to use it lies on the applicant for
rectification, in this case being Crown.
[40]
In respect of relevant use of the trade mark, however, s 27(3)
provides:
‘
In
the case of an application in terms of paragraph
(a)
or
(b)
of
subsection (1) the onus of proving, if alleged, that there has been
relevant use of the trade mark shall rest upon the proprietor
thereof.’
[41]
Relevant use of the trade mark is therefore for Renian to establish.
The goods in respect of
which Renian trades have been itemised above;
the question which arises is the extent to which use has been made of
Renian’s
trade marks and, flowing from that, whether a portion
of Renian’s trade marks should be expunged in terms of s 27.
Absence
of bona fide intention to use
[42]
The approach to be adopted in assessing whether there was
bona
fide
intention to use the trade marks in question was dealt with
in
Victoria's Secret Inc v Edgars Stores Ltd
[1994] ZASCA 43
;
1994 (3) SA 739
(A) at 743-745. The court considered ss 20(1) and (4) of the repealed
Trade Marks Act, which provided:
‘
(1)
Any person claiming to be the proprietor of a trade mark used or
proposed to be used by him and who is desirous of registering
it,
shall apply to the registrar in the prescribed manner for
registration and the application shall be accompanied by the
fee
prescribed.
…
(4) Subject to the
provisions of this Act, the registrar may refuse the application or
may accept it absolutely or subject to such
amendments, modifications, conditions or limitations, if any, as
he may deem fit.’
[43]
Nicholas AJA at 744H-745F dealt with the application of s 20 as
follows:
‘
In
terms of s 20(1) one can claim to be the proprietor of a trade mark
if one has appropriated a mark for use in relation to goods
or
services for the purpose stated, and so used it. (I use the
verb
appropriate
in
its meaning of “to take for one's own”.)
…
The meaning of the verb
propose
which is relevant in the context is that given
by
The Shorter Oxford English Dictionary
in
definition 3
b
, namely
“
to
put before one's own mind as something that one is going to do; to
design, purpose, intend”.
The word was introduced
into English trade marks legislation in s 3 of the Trade Marks Act
1905. (See Kerly
Law of Trade Marks and Trade Names
12th
ed para 2-04 at 7.)
…
In
Imperial Group
Ltd v Philip Morris & Co Ltd
[1982] 8 FSR 72
(CA) Shaw
LJ observed at 82 that:
“
Where
the mark for which registration is sought is one not already in use
but “
proposed”
to
be used in relation to goods for the purpose of indicating … a
connexion in the course of trade between the goods
and some
person having the right … to use the mark”, the
existence of this element has to be taken on trust when
the
application for registration is put forward.”
Where however the
question of proprietorship is in issue, there must be borne in mind
the guidelines to the meaning of “proposed
to be used”
which were given in the judgment of Lord Hanworth MR in
In
re Ducker's Trade Mark
[1929] 1 Ch 113
(CA) ([1928]
45 RPC
105)
at 121, namely
“
.
. .
a man must have
an intention to deal, and meaning by the intention to deal some
definite and present intention to deal, in certain
goods or
descriptions of goods. I agree that the goods need not be in being at
the moment, and that there is futurity indicated
in the definition;
but the mark is to be a mark which is to be definitely used or
in respect of which there is a resolve to
use it in the immediate
future upon or in connection with goods. I think that the word
"proposed to be used" mean a real
intention to use, not a
mere problematical intention, not an uncertain or indeterminate
possibility, but a resolve or settled purpose
which has been reached
at the time when the mark is to be registered.”’
[44]
The
Victoria’s
Secret
case was applied by Southwood, J to
s36(1)
(a)
of the
repealed Trade Marks Act, which was the predecessor to s 27(1)
(a)
of the current Trade Marks Act (with almost identical wording) in
McDonald’s Corporation v Joburgers
Drive-Inn Restaurant (Pty) Ltd; McDonald’s Corporation v Dax
Prop CC; McDonald’s
Corporation v Joburgers Drive-Inn
Restaurant (Pty) Ltd
(unreported judgment in
the TPD dated 5 October 1995).
[45]
Southwood J also commented as follows at 52:
‘
Non-use for long
periods of time such as ten, twenty or even twenty-five years, is
obviously highly relevant to the question of
bona
fide
intention to use the trade mark and the
absence of a satisfactory explanation would justify an inference
adverse to the proprietor
of the trade marks.’
[46]
Southwood J concluded that McDonalds, which had filed trade mark
applications in 1968, 1974,
1979, 1980 and 1985, but had not used any
of its registered trade marks by 1993 when the expungement
proceedings were instituted,
had no
bona fide
intention to use
its marks.
[47]
It should be noted that an appeal against the decision of Justice
Southwood was upheld in
McDonald's Corporation v Joburgers
Drive-Inn Restaurant (Pty) Ltd and Another; McDonald's Corporation v
Dax Prop CC and Another;
McDonald's Corporation v Joburgers Drive-Inn
Restaurant (Pty) Ltd and Dax Prop CC
and Another;
McDonald’s
Corporation v Joburgers Drive-Inn Restaurant (Pty) Ltd and Another
1997 (1) SA 1
(A); however, the Supreme Court of Appeal did not
disturb the reasoning of Southwood J in regard to the dicta referred
to above.
[48]
In any event, more fundamentally, I am satisfied that the
architecture of the Trade Marks Act
supports the approach by
Lord
Hanworth MR in
In
re Ducker's Trade Mark
[1929]
1 Ch 113
(CA) as being appropriate when assessing intention in terms
of s 27(1)
(a)
.
The Trade Marks Act contemplates a correlation between the initial
act of registration of the trade mark, and the subsequent application
for restriction of the scope of the registration through
rectification of the register in terms of s 27. Both processes
require
the same intention of the proposed use of the trade mark by
the proprietor. However, as Lord Hanworth stated, the connection in
the course of trade between the goods and some person having the
right to use the mark is taken on trust when the application
for
registration is put forward. When an application for rectification is
brought, however, it may become necessary for that assumed
connection
to be scrutinised (as it does in this case). At that stage, the
intention of the proprietor is assessed with the benefit
of
hindsight, and on a proper consideration of the relevant facts.
Southwood J’s comments in respect of non-use for long
periods
of time being
highly relevant to the
question of
bona fide
intention to use the trade mark, and the absence of a satisfactory
explanation justifying an inference adverse to the proprietor
of the
trade mark, seem entirely appropriate to such assessment.
[49]
It is therefore at the stage
that the application for rectification is brought that the trade
mark must be shown to be one
which at the registration stage there
was a “
resolve
to use it in the immediate future”
,
and what must be shown to have existed was “
a
real intention to use, not a mere problematical intention, not an
uncertain or indeterminate possibility, but a resolve or settled
purpose”
which
had been reached at the time when the mark was registered.
[50]
In the present matter, it is common cause that both
bona fide
intention to use and actual use has been shown in respect of a wide
range of items – the issue to be addressed is whether
there is
a coherent category of goods in respect of which there has been
non-use, and as a corollary no bona fide intention to
use, resulting
in the registration being overbroad, and as a consequence of which
expungement may be granted. Before addressing
that issue, however,
the question of the expungible category of goods in respect of which
non-use is alleged must be considered.
The
expungible category of goods in respect of which non-use has been
shown
[51]
In addition to the lack of
bona fide
intention to use the
goods and the lack of actual use of the goods expressly required by s
27, the category of goods in respect
of which expungement for non-use
is sought must be clearly identified; indeed, this requirement is
properly considered to be anterior
to the other two requirements.
[52]
In
Arjo Wiggins Ltd v Idem (Pty) Ltd and Another
2002 (1) SA
591
(SCA), the Supreme Court of Appeal considered an expungement
application in terms of s 27 of the Act and stated as follows.
‘
[19]
…
'If the Court or Registry
decides that there has been genuine use but only on a particular item
or in relation to a particular service,
the first question is whether
the specification extends unduly beyond the item or service? If so,
the inquiry is this: how would
the notional reasonable man describe
that item? Naturally, the answer depends on all the circumstances,
but the answer provides
the wording appropriate for that item in the
specification of goods.'
…
‘
[20]
… Those questions are not reached since, even accepting
that an applicant for expungement is
prima
facie
entitled
to removal of the mark from the register once non-use of a category
of goods is shown (as this Court decided under
the 1963 statute), and
that the Court's residual discretion would deny one so entitled a
remedy only in exceptional circumstances,
the anterior question is:
in regard to what expungible category of goods has non-use been
shown? That question is primary
and it must be answered before the
Court can determine the ambit of the expungement the applicant seeks.
[21] Unless, therefore,
it is evident to the Court (or the applicant lays a foundation
suggesting) that the expungement sought describes
a commercially
coherent category of goods within the existing specification, the
relief the applicant seeks cannot be granted if
the proprietor has
proved relevant use within the category. That is the position in the
present case, where, in sum, the proprietor
proved relevant use of
its trade mark within a protected category and there is nothing to
show that sustaining its registration
in respect of that category
would not make commercial sense. (Footnotes omitted).’
[53]
Therefore, where the proprietor has established genuine use of its
trade mark in at least a subset
of a category expressly protected in
the specification, this requires an assessment of whether the
specification extends unduly
beyond the item or service which is
used. If so, the restriction on the item sought through the
expungement must describe a commercially
coherent category of goods
within the existing specification in respect of which the expungement
will be granted, failing which
the relief sought by the applicant
cannot be granted. This will entail an evaluation of whether it would
be commercially nonsensical
to maintain registration of the mark as
registered, or whether registration should be restricted to reflect
the use by the proprietor
of the particular subset.
A commercially
coherent category
[54]
Undoubtedly, Renian has established
genuine
use within the specification; that much is common cause.
Crown,
however, effectively contends that
non-use
has been shown
in respect of an
expungible
category of goods, and that
the current
registration therefore affords to Renian a statutory monopoly on the
word OVERLAND in respect of a wide range of services
including “the
offering for sale and the sale of goods in the retail and wholesale
trade”, which is susceptible to
restriction in terms of s 27.
[55]
The argument advanced by Crown is that Renian only uses and only ever
intended to use its trade
marks in respect of the offering for sale
and the sale of “liquor and fast-moving consumer goods”
in the retail and
wholesale trade. The reference to “fast-moving
consumable goods” is unfortunate for the following reasons:
(a)
The precise meaning of “fast-moving consumable goods” is
never set out with
any clarity by Crown. The expression is not a term
of art, with a well-defined and specialised meaning within
intellectual property
law, and one is left with no clear
understanding of which products would be “fast-moving”,
or “consumable”.
(b)
There is therefore a consequent failure on the part of Crown to draw
a clear and well-defined
dividing line between the expunged portion
of the trade mark and the extant portion, and consequently no clearly
identified expungible
category of goods as required by
Arjo
Wiggins
.
(c)
The enquiry does not end there, however. In addition to Crown seeking
to restrict
Renian’s use of its trade marks to the category of
liquor and fast-moving consumable goods, it refers two other
categories
of goods, being camping gear and accessories, and/or
clothing, footwear and accessories.
(d)
The reference to camping gear and accessories, and/or clothing,
footwear and accessories
accords with the categories of goods in
which Crown in fact traded and Overland now trades. The categories of
“camping gear
and accessories” and “clothing,
footwear and accessories”, in contrast to “fast-moving
consumable goods”
are clearly defined expungible categories
which would meet the test in
Arjo Wiggins
.
(e)
The restriction of Crown’s use of its trade mark to exclude
“camping gear and
accessories, and/or clothing, footwear and
accessories” would be sufficient to accurately limit Renian to
the trading activities
which it in fact undertakes. The additional
reference to liquor and/or fast-moving consumable goods therefore, to
my mind, simply
imports an unnecessary complication into the defined
limitation.
(f)
In addition, restricting Renian to trading in fast-moving consumable
goods would
go too far, since Renian clearly trades in goods which on
the face of it do not fall within the definition of “fast-moving
consumable goods”.
[56]
Renian seeks to establish trade in respect of camping goods by
pointing to its sale of such items
as paraffin stoves, flasks,
stainless steel cups and candles, which are described as “camping
products”. All of these
items however can and are routinely
used for a variety of residential, occupational and recreational
purposes, and to my mind it
is entirely artificial and self-serving
to describe them as “camping products”. Renian has in
this regard failed to
establish any acceptable level of use in
respect of camping gear and accessories, and no trade at all in
clothing, footwear and
accessories.
[57]
I am also satisfied that, bearing in mind the identity of Renian’s
customer base and the
general nature of goods sold by Renian and
Crown, the goods traded by Crown are “commercially quite
different” from
those traded by Renian, and I am similarly of
the view that it would be
commercially
nonsensical to maintain registration of the full scope of
Renian’s trade marks in the circumstances.
[58]
I am also satisfied that the test set out in
Mercury
Communications Ltd v Mercury Interactive (UK) Ltd
[1995]
FSR 850
(ChD) at 864 and accepted in
Arjo
Wiggins
paragraph 17, “
where
Laddie J postulated that a specification should be cut down where it
covers goods which are ‘quite unrelated’
to a
proprietor’s ‘real trading interests
”,
is met, since camping gear and accessories, and/or clothing, footwear
and accessories are, to my mind, quite unrelated
to Renian’s
real trading interest.
[59]
I therefore find that although there has been genuine use by Renian
of certain of the goods described
in the register, such trade does
not include
camping gear and accessories,
and/or clothing, footwear and accessories. I am accordingly satisfied
that the
notional reasonable
person would describe Renian’s trade as excluding those
subsets, and that the register should be amended
accordingly.
Should
the rectification order operate retrospectively to the date on which
Renian’s trademarks were filed?
[60]
In addressing the question of whether Crown’s historic use of
the Overland trade mark infringed
Renian’s trade marks, the
following considerations apply:
(a)
Renian applied to register its trade marks in which the
specifications were overbroad and included services
which it did not,
and had no intention to, render. In particular, Renian applied to
register its trade marks in relation to retail
and wholesale services
of any and every conceivable type of product, whereas Renian did not
intend using the marks in relation
to the retail of camping goods,
clothing and footwear.
(b)
Renian has also not, since the registration of its trade marks, used
the marks in relation to camping
goods, clothing and footwear.
(c)
I was referred to the decision of
Roodezandt Ko-Operatiewe
Wynmakery Ltd v Robertson Winery (Pty) Ltd and Another
[2014]
ZASCA 173.
In that case, Brand JA elected not to order the removal of
a trade mark under s24 of the Trade Marks Act, and he drew an analogy
to the administrative law principle in
Oudekraal Estates (Pty) Ltd
v Cape Town and Others
2004 (6) SA 222
(SCA). In essence,
this principle dictates that, since administrative decisions are
often acted upon on the supposition that they
were validly taken,
they are accepted as valid until challenged and set aside by a
competent court. Whether or not the particular
decision was indeed
valid is of no consequence. Until challenged and set aside, its
validity is accepted as a fact.
(d)
In considering
Robertson Winery
, one must be cautious of
reading into the remarks by Brand JA the importation of an inflexible
legal principle from a different
area of law. Two factors clearly
militate against this:
(i)
Firstly, s 28(1) of the Trade Marks Act clearly empowers a court to
order that the removal or
rectification
of a trade mark should operate from an earlier date than
the date of application for removal or rectification. The section
reads
as follows:
‘
28 Date
of removal and partial removal
(1) Any order granted by
the registrar or the court in relation to any entry in or omission
from the register shall be deemed to
operate from-
(a)
the
date of the application for such order; or
(b)
if the registrar or the court, as the
case may be, is satisfied that grounds for such order existed at an
earlier date, that date
.
’
(ii)
Secondly, the
true
basis
for Brand JA’s decision was that he was concerned that such an
order “
may lead to consequences
which could be substantially unfair.” (See para 14.)
(e)
I am therefore of the view that in
Robertson Winery
Brand
JA simply found that, on the facts and circumstances before him,
there was no basis to order that the removal of the trade
mark in
question should operate from a date earlier than the date of the
application for removal. I am accordingly of the view
that
Robertson
Winery
is not authority for the proposition
that a court can never order that the removal or rectification of a
trade mark should operate
from a date earlier than the application
for removal or rectification.
(f)
The position, therefore, is that a court is empowered to grant an
order in relation to the entry
in the register which shall be deemed
to operate from an earlier date, if the court is satisfied that valid
grounds for such order
exist.
(g)
In my view, fairness (the measure which Brand JA applied in
Robertson
Winery
) dictates that in this case the
effective date should be the date of registration of Renian’s
trade marks. This is so because
Renian has been quite unabashed in
its replying affidavit in indicating that the reason it persists in
seeking the declaratory
relief notwithstanding the assignment of
rights to Overland Retail is in order to “
to
confirm the fact of Crown Footwear’s infringing conduct and an
enquiry into damages”.
It would
fundamentally offend one’s sense of fairness to allow such a
claim for damages to be brought in circumstances where
Renian never
had a
bona fide
intention
that the trade marks
should ever be used in relation to the goods or services in question,
that there has in fact been no
bona
fide
use of
the trade mark in relation to those goods or services by Renian, but
that a claim for damages could be pursued on the basis
that the
expungement order was not made retroactive to the date of
registration. On the contrary, it is my view that the facts
of this
case fall squarely within the provisions of s 28(1)
(b)
in that clear grounds exist for the order to operate from an earlier
date, and that this is an example
par
excellence
of an
occasion on which retrospective operation of the expungement relief
should be granted.
The
effect of granting the relief set out in the counter-application
[61]
Since the relief sought in the counter-application is granted, it
follows that the declaratory
relief sought in the main application
cannot be granted.
[62]
The declaratory relief sought by Renian is founded on the contention
that Crown infringed its
trade marks as contemplated in s 34(1)
(a)
,
which relates to the situation where an alleged infringer uses the
registered mark, or a mark confusingly similar thereto, in
relation
to the services in respect of which the registered trade mark is
validly registered (i.e. identical services).
[63]
However, the services in relation to which Crown used the Overland
marks (i.e.: the retail of
outdoor footwear, clothing and camping
goods) are not identical to the services in relation to which Renian
actually uses its trade
marks, and to which they are to be
subsequently limited (i.e. the retail and wholesale of goods
excluding outdoor footwear, clothing
and camping goods; or liquor
products).
[64]
It follows from the success of the counter-application that since
Renian’s trade marks
are to be rectified to limit them to the
services in relation to which Renian intended to use its marks and
actually uses its marks,
then Renian’s claim for a declarator
that Crown infringed its rights in terms of s 34(1)
(a)
cannot
be sustained. This reasoning applies equally to the domain
transferral order sought.
Costs
[65]
This result reflects substantial success for Crown, which is entitled
to an appropriate costs
order in its favour.
Order
[66]
In the circumstances, I grant the following order:
1.
Partial cancellation and rectification is
ordered of the Renian
OVERLAND
Trade Marks (as defined in paragraphs 3.5.1 to 3.5.4 of the founding
affidavit of Mr. Arshad Yusuf Motala) registered in the name
of
Renian Distributors (Pty) Ltd (the first respondent in the
counter-application), which are to be limited as follows in terms
of
section 27(1)
(a)
of
the
Trade Marks Act 194 of 1993
:
1.1.
No. 2015/19096
OVERLAND
in relation to Advertising; business management; business
administration; office functions; offering for sale and the sale in
the retail and wholesale trade; none of the foregoing for passenger
vehicle, camping gear and accessories, and/or clothing, footwear
and
accessories;
1.2.
No. 2015/19092 Verland in relation to
Advertising; business management; business administration; office
functions; offering for
sale and the sale in the retail and wholesale
trade; none of the foregoing for passenger vehicle, camping gear and
accessories,
and/or clothing, footwear and accessories;
1.3.
No. 2015/19066 Verland in relation to
Advertising; business management; business administration; office
functions; offering for
sale and the sale in the retail and wholesale
trade; none of the foregoing for camping gear and accessories, and/or
clothing, footwear
and accessories; and
1.4.
No. 2003/00576
OVERLAND
LIQUOR WAREHOUSE
in relation to Business
management, advertising, business administration, office functions,
offering for sale and the sale of liquor
products in the retail and
wholesale trade.
2.
The order in paragraph 1 is deemed to
operate from the date of registration of the trade marks referred to
in sub-paragraphs
1.1, 1.2, 1.3, and 1.4.
3.
The second respondent in the
counter-application is directed to give effect to the order granted
in paragraph 1 above.
4.
The main application is dismissed.
5.
The costs of the main application and the
counter-application are awarded in favour of the applicant in the
counter-application
on the party and party scale, such costs to
include the costs of two counsel, one of whom is a senior.
Dutton
AJ
Judgement
reserved:
27 October 2023
Judgment
delivered:
1 February 2024
Appearances:
For
Applicant:
ADV
JOUBERT SC
Instructed
by:
SPOOR
& FISHER ATTORNEYS
APPLICANT’S
ATTORNEYS
11
Byls Bridge Boulevard
Building
no. 14
Highveld
Ext 17
Centurion
Pretoria
South
Africa
Ref:
LT3027597/RKR
Tel:
012 676 1111
Email:
r.kruger@spoonr.com
C/O
CHAPMAN DYER INCORPORATED
7-8
Floor
300
Anton Lembede Street
Durban
Tel:
031 319 7800
Email:
vikesh@cdi.co.za
Ref:VNB/1556599/22
For
Respondent:
ADV
MICHAU SC AND
ADV PRETORIUS
Instructed
by:
KISCH
AFRICA INCORPORATED
RESPONDENT’S
ATTORNEYS
KISCH
IP HOUSE
Inanda
Greens Business Park
54
Wierda Road West
Wierda
Valley
Ref:
R4845ZA00/TP
Tel:
011 324 3012
Email:
tammip@kisch-ip.com
C/O
MILLAR & REARDON
Office
5B, 1
st
Floor
8
Pencarrow Edgecombe Office Park
Pencarrow
Crescent
La
Lucia Ridge
Postnet
Suite 178, Private bag X02
Glen
Ashley, 4022
Docex
26, Umhlanga Rocks
Tel:
031 304 2931
Email:
sharon@millar-reardn.co.za
Ref:
BAR/SM/03C007063
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