Case Law[2025] ZASCA 94South Africa
Yossi Barel v Popular Trading CC and Others (1102/2023) [2025] ZASCA 94; [2025] 4 All SA 1 (SCA); 2026 (1) SACR 1 (SCA) (23 June 2025)
Headnotes
Summary: Counterfeit Goods Act 37 of 1997 – whether a case was made out for setting aside a warrant in terms of s 6 – whether a case was made out in terms of s 7(4)(a) of the Counterfeit Goods Act – what constitutes counterfeiting in terms of s 1(1)(b) of the Counterfeit Goods Act – ‘goods calculated to be confused with or to be taken as being the protected goods’ – counterfeit goods as the result of counterfeiting – infringement in terms of s 34(1)(a) of the Trade Marks Act 194 of 1993.
Judgment
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## Yossi Barel v Popular Trading CC and Others (1102/2023) [2025] ZASCA 94; [2025] 4 All SA 1 (SCA); 2026 (1) SACR 1 (SCA) (23 June 2025)
Yossi Barel v Popular Trading CC and Others (1102/2023) [2025] ZASCA 94; [2025] 4 All SA 1 (SCA); 2026 (1) SACR 1 (SCA) (23 June 2025)
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sino date 23 June 2025
FLYNOTES:
INTELLECTUAL
– Counterfeit goods –
Search
warrant
–
Seizure
of goods – Counterfeiting requires a deliberate attempt to
deceive or pass off goods as those of another –
Must be
evidence of fraudulent intent – Goods were authentic and
sourced directly from original Italian manufacturer
– Lacked
any intent to deceive – Mere trademark infringement does not
automatically equate to counterfeiting
– Search warrant
could not stand – Appeal dismissed –
Counterfeit Goods
Act 37 of 1997
,
s 6(1).
THE
SUPREME COURT OF APPEAL OF SOUTH AFRICA
JUDGMENT
Reportable
Case no: 1102/2023
In the matter between:
YOSSI
BAREL
APPELLANT
and
POPULAR TRADING
CC
FIRST
RESPONDENT
THE MINISTER OF
POLICE
SECOND REPONDENT
SHAUN HUTCHEON CARSLOW
N O
THIRD RESPONDENT
CAPTAIN L W TANCREL N
O
FOURTH RESPONDENT
Neutral
citation:
Yossi Barel v Popular
Trading CC and Others
(1102/2023)
[2025] ZASCA 94
(23 June 2025)
Coram:
HUGHES, KGOELE, UNTERHALTER and COPPIN
JJA and BLOEM
AJA
Heard:
24
February
2025
Delivered:
This judgment was handed down
electronically by circulation to the parties’ representatives
by email, publication on the Supreme
Court of Appeal website, and
released to SAFLII. The date for hand down is deemed to be 23 June
2025 at 11h00.
Summary:
Counterfeit Goods Act 37 of 1997
– whether a
case was made out for setting aside a warrant in terms of
s 6
– whether a case was made out in terms of
s 7(4)
(a)
of the
Counterfeit Goods Act –
what
constitutes counterfeiting in terms of
s 1(1)
(b)
of the
Counterfeit Goods Act – ‘
goods
calculated to be confused with or to be taken as being the protected
goods’ – counterfeit goods as the result of
counterfeiting
– infringement in terms of
s 34(1)
(a)
of the
Trade Marks Act 194 of 1993
.
ORDER
On
appeal from:
Kwa-Zulu Natal Division of
the High Court, Durban (Hadebe J sitting
as
court of first instance):
The appeal is dismissed
with costs, such costs to include the costs of two counsel, where so
employed.
JUDGMENT
HUGHES
JA (KGOELE JA concurring):
Introduction
[1]
The appellant, Yossi Barel (Mr Barel), was granted a search warrant
in terms of
s 6(1)
[1]
, read with
ss 4 and 5(1) of the Counterfeit Goods Act 37 of 1997 (CGA). This
warrant was in respect of footwear bearing the mark
ENRICO COVERI
(EC) of which the first respondent, Popular Trading CC (Popular
Trading), was an importer and a distributor thereof
in South Africa.
This appeal concerns an order of the Kwa-Zulu Natal Division of the
High Court, Durban (the high court) setting
aside the warrant issued
by the third respondent (the magistrate) in terms of s 6 of the CGA
for the attachment of Popular Trading’s
goods (being EC branded
footwear) and declaring in terms of s 7(4)
(a)
[2]
of the CGA, that the goods so seized are not counterfeit goods.
Special leave to appeal was granted by this Court, the high court
having refused the application for leave to appeal.
Background
[2]
The ENRICO COVERI brand is named after an iconic Italian
fashion
designer of the 1990s, Mr Enrico Coveri (Mr Coveri), whose products
were sold in the European Union, Japan, South Korea,
U.S.A and Hong
Kong. Mr Coveri built a strong EC brand that was synonymous with
‘Made in Italy’ and extended into collections
covering
women, men, children, a range of jeans and ‘You Young Coveri’.
In 1990, Mr Coveri died and his sister, Ms
Silvanna Anna Maria Coveri
(Ms Coveri) succeeded him and is currently the general manager of
Enrico Coveri S.R.L, a company founded
by Mr Coveri in Italy.
[3]
The trademark, ENRICO COVERI, in classes 3, 9, 14, 18,
24 and 25, was
registered in South Africa during the period 1985 and 1988. However,
the trademark was removed from the register
in Mr Coveri’s
company's name during 1998,1999 and 2006 due to non-payment of the
renewal fees. Subsequently, Mr Barel registered
the trademark in his
name in respect of several classes of goods, including footwear.
Ms Coveri attributes the non-payment
to the death of Mr Coveri,
and the refusal by the Registrar of trademarks in 2016 to re-register
the mark in classes 25 and
35. Ms Coveri explains that an
application for the cancellation of the registration of the trademark
in those same classes
in Mr Barel’s name was launched, but was
withdrawn, and that, subsequently, a new application was filed to
cancel the registration
of the EC trademark in Mr Barel’s name
in respect of goods in class 35, which is still pending.
[4]
Popular Trading is a close corporation, with registered
offices in
Kwa-Zulu Natal, that engages in the importation and distribution of
footwear. The EC branded footwear is one of the
brands that it
imports and distributes. Initially, between 1999 and 2009, it
imported the EC footwear from a Chinese manufacturer.
The EC footwear
from the Chinese manufacturer was not authentic, though it bore the
EC brand mark. It was only from 2010 that Popular
Trading sourced
authentic EC footwear from a licensee of EC known as United Brands
Company S.p.A. (UBC). Subsequently, in 2017,
it terminated its
licence agreement with UBC and engaged the services of a new
licensee, Sport Commerce Italia S.R.L (SCI), which
also supplied it
with authentic EC footwear. Since 2009, Popular Trading has been
importing authentic Italian footwear with the
EC brand.
[5]
Mr Barel is a manufacturer and distributor of clothing,
footwear and
related products in South Africa. He is also the registered owner of
the ENRICO COVERI trademark in classes 3,14,18,
24 and 35. Mr Barel
explained how his use of the mark came about: he had developed a new
line of clothing and footwear in 2005
and was struggling to find a
name for the line. During that year and whilst on one of his trips to
China, he met ‘a gentleman
at [a] factory at which [he] was
manufacturing [his] products … [This gentleman] tried to
assist [him] with a few names.’
One of the proposed names was
ENRICO COVERI. On enquiring as regards to the origin of the name, the
gentleman told him that ‘it
was an Italian name…of a
brand which had since the 1980s gone off the radar.’ He further
states that as the name suited
his new brand, especially the Italian
connection, he adopted the EC brand for his new line of clothing and
footwear. He states
that the EC line was introduced to the South
African market during the 2005/2006 season. Mr Barrel asserts that
when he sought
registration of the EC brand, he was ‘under the
impression that the ENRICO COVERI brand, which previously existed
[had] ceased
to exist during the 1980s/1990s.’
[6]
In December 2021, Mr Barel lodged a complaint in terms
of s 3(1) of
the CGA with the fourth respondent, Captain L W Tancrel (Captain
Tancrel), against Popular Trading. It transpired
that Popular Trading
failed to heed Mr Barel’s many requests to desist from using
his ENRICO COVERI trademark. Following
upon the complaint, the
magistrate, in an
ex part
e application before him, granted a
warrant in terms of s 6(1), read with ss 4 and 5(1) of the CGA. The
warrant allowed for ‘the
search of Popular Trading’s
warehouse for purported counterfeit goods bearing the ENRICO COVERI
trademark’. The execution
of the warrant was scheduled for 2
February 2022. However, Captain Tancrel granted a postponement
thereof to 9 February 2022, allowing
Popular Trading an opportunity
to have the warrant set aside.
[7]
On 7 February 2022, Popular Trading launched an urgent
application
seeking to set aside the warrant and a declarator be granted in terms
of s 7(4)
(a)
of the CGA that the goods forming the subject of
the warrant are not counterfeit goods. On 11 and 14 February 2022,
Captain Tancrel
duly executed the warrant, seizing all the footwear
with the EC mark from Popular Trading.
[8]
In the urgent application, the high court concluded that
in seeking
the warrant, Mr Barel failed to make pertinent material disclosures
in relation to the EC brand and that a prima facie
case to establish
counterfeiting was not made out by Mr Barel. Accordingly, it set
aside the warrant, declared that the seized
goods were not
counterfeit, and ordered their return to Popular Trading.
The
issues
[9]
The crisp issue in this appeal is whether the seized goods are
counterfeit goods as contemplated
in the CGA. Popular Trading bears
the onus of proving that the seized goods are not counterfeit goods.
Submissions
by the parties
[10]
Mr Barel’s case is simply this: he is the proprietor and owner
of the intellectual property rights
of the registered trademark
ENRICO COVERI in respect of goods in class 25 in South Africa.
Popular Trading’s conduct, in
using the mark on the footwear
that it imports and distributes without his consent, infringes his
intellectual property rights
and amounts to counterfeiting. Mr Barel
places reliance on the CGA and the definitions of counterfeiting
therein to demonstrate
an infringement of his trademark. He also
asserts that Popular Trading’s conduct offends s 34(1)
(a)
of the Trade Marks Act 194 of 1993 (TMA) which states:
‘
[t]he
rights acquired by registration of a trade mark shall be infringed by
–
(a)
the unauthorised use in the course of trade in relation to goods or
services in respect of which the trade mark is registered,
of an
identical mark or of a mark so nearly resembling it as to be likely
to deceive or cause confusion’.
[11]
In opposition, Popular Trading contends that counterfeiting differs
from trademark infringement, as it requires
‘something more’.
It relies on
Puma
AG Rudolph Dassler Sport v Rampar Trading (Pty) Ltd and Others
(Puma)
[3]
where it is stated that:
‘“
Counterfeiting”
is defined in s 1(1) in a somewhat opaque manner, but one thing is
clear: it is not the same as copyright
or trade mark infringement –
it requires more. This follows from the proviso to this definition,
namely that “the relevant
act of counterfeiting must also have
infringed the intellectual property right in question”. And it
follows from the fact
that the Act did not refer back to, or
reproduce, the definitions of infringement in the IPR statutes. This
appears to be logical
because, “to counterfeit”
ordinarily means to make an imitation of something in order to
deceive or to make a copy
of something.’
[4]
[12]
Popular Trading contends that ‘the something more’ is
‘the element of fraud’ and
that the fraud is the use of
the mark without the authority of its registered owner, with the
intent to deceive the public into
believing that the product is that
of the proprietor of the mark, when it really is not. Popular Trading
asserts that the deliberate
and fraudulent infringement of the
trademark is lacking, as its conduct did not evince an intention to
deceive the public in using
the trademark, since it receives its
goods from a licensed importer of the authentic EC mark from Italy,
and it distributes the
original products in South Africa. Thus, the
intention to establish counterfeiting is absent.
The
law
[13]
Not all acts of infringement of intellectual property rights amount
to counterfeiting. It is apt to quote
from a decision of this Court
in
Cadac
(Pty) Ltd v Weber-Stephen Products Co and Others
[5]
,
where
it was held:
‘
Counterfeiting
involves deliberate and fraudulent infringement of trademarks and
“counterfeit cases involve an infringer attempting
to reproduce
– and substitute for – the goods (not just the trademark)
of the trademark owner”. That is why the
Act is concerned with
trademark and copyright infringements that are criminal in nature.
The Act does not permit a rights holder
to steal a march on an
alleged infringer in order to settle a bona fide dispute about the
boundaries of rights. Those disputes
should be litigated under either
the
Trade Marks Act or
the Copyright Act.’
[6]
(Citations
omitted.)
[14]
The definition as to what constitutes counterfeiting can be found in
s 1(1) of the CGA and of relevance is
s 1(1)
(b)
where
‘
Counterfeiting’
is defined as:
‘
(a)
…
(b)
means, without the authority of the owner of any intellectual
property right subsisting in the Republic in respect of protected
goods, manufacturing, producing or making, or applying to goods,
whether in the Republic or elsewhere, the subject matter of that
intellectual property right, or a colourable imitation thereof so
that the other goods are calculated to be confused with or to
be
taken as being the protected goods of the said owner or any goods
manufactured, produced or made under his or her licence; or
(c)
….
However,
the relevant act of counterfeiting must also have infringed the
intellectual property right in question.’
[15]
In terms of s 1(1) of the CGA, intellectual property rights are
defined as follows:
(a) means
the rights in respect of a trade mark conferred by the Trade Marks
Act, 1993 (Act 194 of 1993), and includes
rights in respect of a
trade mark contemplated in section 35 of that Act;
(b) means
the copyright in any work in terms of the Copyright Act, 1978 (Act 98
of 1978);
(c) in
the case where, by a notice issued under section 15 of the
Merchandise Marks Act 1941, the use of a particular
mark in relation
to goods, except such use by a person specified in the notice, has
been prohibited, means the concomitant exclusive
right of that
specified person so to use that mark.’
[16]
‘Counterfeited goods’ are defined as ‘…goods
that are the result of counterfeiting,
and includes any means used
for purposes of counterfeiting’.
[7]
And ‘protected goods’ are defined as:
‘
(a)…
(b) any particular class
or kind of goods which, in law, may feature, bear, embody or
incorporate the subject matter of an intellectual
property right only
with the authority of the owner of that intellectual property right,
or to which that subject matter may in
law be applied, only by that
owner or with his or her authority, but which has not yet been
manufactured, produced or made, or
to which that subject matter has
not yet been applied, with the authority of or by that owner
(whichever is applicable).’
[8]
Are
the seized goods counterfeit goods?
[17]
As illustrated above, we are concerned with a trademark that has been
registered by Mr Barel, the ENRICO
COVERI mark. This Court has found
serious shortcomings in the definition of ‘counterfeiting’
in the CGA. In
AM
Moolla Group Ltd. and Others v Gap
[9]
Harms JA, having
considered TRIPS (Agreement on Trade-Related Aspects of Intellectual
Property Rights), did his best to summarise
what the definition of
counterfeit trademark goods meant. He stated that ‘…counterfeit
trademark goods… [are]
goods with marks identical to the
registered trademark and which cannot be distinguished from the
original, thereby infringing
a trademark’.
[10]
[18]
N
ot all
infringements of intellectual property rights amount to
counterfeiting. The CGA was created with a higher standard than that
of intellectual property infringement. In
Puma
this
Court explained that counterfeiting, in terms of paragraph (
b
)
of the definition in the CGA, which pertains to trademarks, entails a
high standard of intellectual property infringement. Thus,
counterfeiting under (
b
)
means:
‘
Counterfeiting
under para (b), in turn, means:
(i)
Manufacturing, producing or making, or applying to
goods;
(ii)
in the Republic or elsewhere;
(iii)
without the authority of the owner of any IPR;
(iv)
subsisting in the Republic;
(iv)
in respect of protected goods;
(v)
the subject-matter of that IPR, or a colourable
imitation;
(vi)
so that the “infringing” goods are calculated to be confused with or to be
taken as being the protected goods of the IPR owner.
’
[11]
(Citation
omitted.)
[19]
Importantly, one needs to ask the question whether the goods are
counterfeit within the definition of “counterfeiting”,
even though the goods were not cloned. In general terms, cloning
basically entails a situation where the goods, trademark and get-up
have been copied so closely that there is outright deception. This
Court expressed the view in
Puma
that
counterfeit goods were not limited to cloned goods.
[12]
[20]
Counterfeiting under (b) provides trademark protection of notional
goods and not actual goods: ‘…para
(b) covers any
particular class or kind which may bear a registered trademark,but
has not yet been produced or to which it has
not yet been applied
with the authority of or by the IP. In other words, the goods
protected by para (b) are not actual goods but
notional goods, ie,
goods to which the owner could have applied the trademark. This means
that counterfeiting is possible without
cloning and the fact that
Puma may not have produced a shoe bearing the particular trademark
does not mean that Rampar’s
shoes could not be
counterfeit’.
[13]
[21]
Thus, in dealing with trademark counterfeiting, as is the case in
this matter, an essential element that
has to be present is the
subject matter of the intellectual property right or a colourable
imitation.
Puma
[14]
had the following to say on the subject matter:
‘…
the
only remaining issue is whether the marks applied to Rampar’s
shoes are “the subject matter” or “a çolourable
imitation” of any of Puma’s registered trademarks. To be
the “the subject matter” means, as mentioned,
that the
Rampar mark must be identical to a Puma trademark. An “imitation”,
in turn, is by definition a copy, and the
adjective “colourable”
reinforces the fact that the copy is counterfeit. … That is
why it must be “calculated
to be confused with” or “taken
as being” the registered mark and why it involves deliberate
and fraudulent infringement
of trademarks.
This
test is not the same standard trademark infringement test of “likely
to deceive or cause confusion” – but
counterfeiting, by
its very nature, amounts a fortiori to trademark infringement’.
[22]
The standard test for infringement of a trademark is whether the use
of the mark is “likely to deceive
or cause confusion”.
[15]
Once Mr Barel’s mark was registered in class 25 in South
Africa, any unauthorised use of, or the importation of, goods in
that
class bearing the registered mark of Mr Barel, would amount to an
infringement in terms of s 34 of the TMA.
[16]
Whilst infringement of a trademark generally, on its own, does not
amount to counterfeiting, ‘by its very nature’
counterfeiting as stated above in
Puma
‘
amounts a fortiori
to trademark infringement’.
[17]
[23]
Even though Popular Trading’s imported goods are not
‘identical’ to Mr Barel’s goods,
the fact that they
bear a mark that is ‘the subject-matter’ or a ‘colourable
imitation’ of Mr Barel’s
registered trademark, would be
enough to constitute counterfeiting.
[18]
This is so because one could engage in counterfeiting merely by using
the protected trademark, whether on the same goods or different
goods. To be ‘the subject-matter’ means simply that the
mark on the goods from Popular Trading must be identical to
Mr
Barel’s trademark.
[19]
And to be a ‘colourable imitation’ means that it must
look like Mr Barel’s trademark, so that it must be ‘calculated
to be confused with’ or at least be of such a nature that it is
‘taken as being’ the registered trademark.
[20]
[24]
The Appellate Division in
Protective
Mining and Industrial Equipment Systems (Pty) Ltd (formerly Hampo
Systems (Pty) Ltd v Audiolens (Cape) (Pty) Ltd
[21]
considered the effect of the introduction of the word “unauthorised”
in s 44(1)(a) of the repealed Act and concluded
that:
[22]
‘
The
word ‘unauthorised’ in its ordinary meaning does not add
anything to what was the common law, except that it might
affect the
onus
of proving authorisation or lack thereof. Whatever the kind of use
might be which would
prima
facie
amount to infringement, authorisation would serve to render it
lawful’.
[25]
In this matter, the mark on the goods of Popular Trading can be said
to be very similar, if not identical
to Mr Barel’s
trademark. The initial use of the mark by Popular Trading may not
have been calculated to cause confusion.
However, its continued use
of the mark after it was made aware by Mr Barel that he was the
registered owner of the mark, changed
the scenario. The only
conclusion is that Popular Trading’s continued deliberate use
of the mark, despite its knowledge of
Mr Barel’s
proprietorship, was calculated to confuse the buying public, or to
create the impression that the mark on
the goods of Popular Trading
was in fact the registered trademark. It amounted not only to a
deliberate and fraudulent infringement
of Mr Barel’s
registered trademark, but ‘counterfeiting’, as defined in
the CGA. The seizure of Popular
Trading’s offending goods, in
terms of the warrant was therefore justified and the high court erred
in concluding otherwise.
[26]
In the result:
1
The appeal is upheld with costs, including the costs consequent to
the
employment of two
counsel.
2
The order of the high court is set aside and substituted with an
order in the
following terms:
‘
The
application is dismissed with costs, including the costs of two
counsel where so employed.’
W HUGHES
JUDGE OF APPEAL
Bloem
AJA (Unterhalter and Coppin JJA concurring)
[27]
I have had the benefit of reading the judgment of my colleague,
Hughes JA (the first judgment). I respectfully
disagree that the
appeal should be upheld. For the reasons set out hereunder, the
appeal should be dismissed.
[28]
The appellant, Yossi Barel (Mr Barel) and the first respondent,
Popular Trading CC (Popular
Trading) import and distribute
footwear in South Africa under the name ENRICO COVERI. The footwear
distributed by Mr Barel is manufactured
in China and Turkey. Mr Barel
distributes the footwear under a trademark registered under the
Trade
Marks Act 194 of 1993
. The footwear distributed by Popular Trading,
on the other hand, is manufactured in Italy by ENRICO COVERI SRL, the
company established
by Mr Enrico Coveri. Does the trademark render
the footwear manufactured in Italy ‘counterfeit goods’ in
the circumstances
of this case? That is the issue to be
determined in this appeal. Allied to that is whether ‘counterfeiting’
requires
mens rea
, and if so, in what form?
[29]
The facts briefly are that Popular Trading imports and distributes,
among other articles, footwear
under the brand name ENRICO COVERI,
the name of one of Italy’s prominent fashion designers of the
1990s. Popular Trading
purchases the ENRICO COVERI footwear
that it distributes in South Africa from a licensee of the Italian
company, ENRICO COVERI
SRL (EC). That company was founded by Mr
Enrico Coveri himself.
[30]
During 1985 and 1988 Mr Coveri registered the ENRICO COVERI trademark
in classes 3, 9, 14, 18, 24 and
25 in South Africa. He died during
1990. His sister, Silvanna Anna Maria Coveri, succeeded him
in the business. During
Mr Coveri’s lifetime, Ms Coveri
was familiar with EC and its business, because she had been her late
brother’s
manager and assisted him with the national and
international business interests of EC for many years. During 1998
and 2005 the
trademarks expired and were removed due to non-payment
of renewal fees. Ms Coveri claimed that Mr Coveri’s death
was
the reason for the non-renewal of trademarks.
[31]
During 2007, Mr Barel applied for the registration of the ENRICO
COVERI trademark in South Africa in
classes 3, 14, 18, 24 and 25.
During 2013, he applied for the registration of the same trademark in
class 35. The 2007 applications
were registered on 15 July 2021,
while the 2013 application was registered on 28 September 2015.
[32]
During 2016, EC applied for the registration of the ENRICO COVERI
trademark in classes 25 and 35.
The registrar refused those
applications because Mr Barel had registered a trademark under that
name in classes 25 and 35.
EC instituted an application for the
cancellation of the 2013 registration. The 2007 registrations were
not registered at the time.
That application was later withdrawn
because, according to Ms Coveri, EC’s goods were being sold in
South Africa. EC
subsequently filed fresh applications for the
registration of the ENRICO COVERI trademark.
[33]
Since 2009, Popular Trading sourced authentic ENRICO COVERI footwear
from the then licensee of EC,
named United Brand Company SpA. After
the termination of its agreement with United Brand Company SpA during
2017, Popular Trading
entered into a new agreement with another
licenced company, Sport Commerce Italia SRL, from which it continues
purchasing authentic
ENRICO COVERI footwear, manufactured by EC in
Italy.
[34]
Mr Barel describes himself as the manufacturer and distributor of
clothing, footwear and related products
in South Africa since 1995.
He alleged that he has been manufacturing and distributing goods
bearing the ENRICO COVERI trademark
since 2005. He confirmed that his
clothing and footwear products are manufactured in factories in China
and Turkey. He is personally
involved in the production, design and
development processes of his products. He avers that the products
manufactured at his instance
are unique in design and not copied from
third parties. He explained the choice of the ENRICO COVERI brand
name for his products
as follows:
‘
8.3
During my visit to one of the factories in China in 2005, I designed
a new line of clothing and footwear.
Since this line was
different to my previous lines, I wanted to bring these products to
the market under a different brand name.
Since I was struggling
to come up with a brand name of this new line, a gentleman (the name
of whom I can unfortunately not recall)
at the factory at which I was
manufacturing my products at the time tried to assist me with a few
names. These names included
Antonio Bossi, Blamian, Jean Louise
Scherrer and Enrico Coveri. At that point in time, I was not
familiar with any of those
names. I found the name ENRICO
COVERI to fit the brand which I had in mind quite well. After I
enquired from the gentleman
the origin of the name ENRICO COVERI, he
responded that it was an Italy name and it was also previously the
name of a brand which
had since the 1980s gone off the radar.
As confirmation of my visit to China in 2005 (and subsequent years) I
will cause
to be annexed hereto marked
Annexure
“YB3”
extracts
taken from my old passport of the Visa permit which I received from
some of my trips to China. Ideally, I would have
preferred to
be able to attach a Confirmatory Affidavit by the aforementioned
gentlemen confirming which I stated above.
However, as
mentioned, this gentleman was merely at the factory and I have never
seen him since the aforementioned encounter.
8.4
Since I found the name to fit the brand which I had in mind,
especially the Italian connection (i.e.
consumers link Italy with
quality), I elected to use the name ENRICO COVERI for this line of
clothing and footwear.’
[35]
He introduced his ENRICO COVERI line of products to the South African
market during 2005/2006. Since
then, the ENRICO COVERI brand,
according to him, has expanded rapidly in South Africa.
[36]
The above facts show that the origin of the ENRICO COVERI name and
products is in Italy, where EC,
the company, founded by Mr Coveri,
manufactures products under the name of ENRICO COVERI. Popular
Trading accordingly refers to
the footwear that it distributes under
the name of ENRICO COVERI as authentic footwear.
[37]
The Collins dictionary
gives the meaning of ‘authentic’ as follows: ‘
adj
1 of undisputed origin or
authorship; genuine. 2 trustworthy; reliable;
an
authentic account
.
3 (of a deed, etc.) duly executed. 4
Music
.
4a using period instruments and historically researched scores and
playing techniques. 4b (
in
combination
):
an
authentic-instrument performance
.
5 Music. Commencing on the perfect and ending octave higher. Cf.
pagal. C14: from LL authenticus coming from the author, from
Gk, from
authentēs
one who acts
independently, from AUTO- +
hentēs
a doer; ►
au’thentically adv ► authenticity”
[23]
and “a. genuine, of
legitimate or undisputed origin (
authentic
document, signature
);
trustworthy (
authentic
statement
);
authentically adv.; authenticity.”
[24]
[38]
Mr Barel did not dispute that EC is the origin of the footwear that
Popular Trading distributes under
the name of ENRICO COVERI. Popular
Trading’s footwear is, therefore, “genuine, of legitimate
or undisputed origin”
and accordingly authentic. Against the
above factual background, can the goods manufactured by EC and
distributed by Popular Trading
be described as counterfeit goods and
the goods manufactured in China and Turkey and distributed by
Mr Barel as protected
goods.
[39]
According to s 1(1) of
the Counterfeit Goods Act 37 of 1997 (the
Counterfeit Goods Act),
‘counterfeit
goods’ means ‘goods that are the
result of counterfeiting, and includes any means used for purposes of
counterfeiting’.
‘Counterfeiting’ has three
definitions in
s 1(1)
of the
Counterfeit Goods Act. Only
the meaning
described in paragraph
(b)
thereof is relevant in
this case, because it relates to trademarks.
[25]
In terms thereof:
‘“
counterfeiting”
–
(a)
…
(b)
means, without the authority of the owner of any intellectual
property right subsisting in the Republic
in respect of protected
goods, manufacturing, producing or making, or applying to goods,
whether in the Republic or elsewhere,
the subject matter of that
intellectual property right, or a colourable imitation thereof so
that the other goods are calculated
to be confused with or to be
taken as being the protected goods of the said owner or any goods
manufactured, produced or made under
his or her licence; or
(c)
… .
However,
the relevant act of counterfeiting must also have infringed the
intellectual property right in question.’
[40]
The difficulties
that this Court and other courts have had with the interpretation of
the definition of counterfeiting have been
highlighted in the first
judgment.
[26]
The meaning that this
Court has given to the definition of counterfeiting under
paragraph
(b)
is:
‘
(i) Manufacturing,
producing or making, or applying to goods;
(ii) in
the Republic or elsewhere;
(iii) without
the authority of the owner of any [intellectual property right];
(iv) subsisting
in the Republic;
(v) in
respect of protected goods;
(vi) the
subject-matter of that [intellectual property right], or a colourable
imitation;
(vii)
so
that the 'infringing' goods are calculated to be confused with or to
be taken as being the protected goods of the [intellectual
property
right] owner
.’
[27]
(Emphasis
added.)
[41]
To explain that definition by way of example, it must be assumed that
A is the owner of an intellectual
property right in respect of
protected goods. B manufactures, produces or makes, whether in the
Republic or elsewhere, goods without
the authority of A. The goods
that B manufactures, produces, makes or applies, or a colourable
imitation thereof, should be calculated
to be confused with or to be
taken as being A’s goods or goods manufactured, produced or
made under A’s licence.
[42]
Meaning must be given to the phrase ‘… so that the other
goods are calculated to be confused
with or to be taken as being the
protected goods’ of the owner of the intellectual property
right in the definition of ‘counterfeiting’.
That phrase
must be read to mean that ‘counterfeiting’ occurs when
goods are manufactured, produced, made or applied
‘… so
that the other goods (being the goods so manufactured, produced, made
or applied) are calculated to be confused
with … the protected
goods’ or ‘… so that the other goods (so
manufactured, produced, made or applied)
are calculated to be …
taken as being the protected goods’ of the owner of the
intellectual property right.
[43]
The word ‘calculated’,
in the context of the definition of ‘counterfeiting’,
must mean planned, designed
or intended. If that is not so, the
phrase would have read ‘… so that the other goods are to
be confused with the
protected goods’ or ‘… so
that the other goods are to be taken as being the protected goods’.
In
that case, ‘counterfeiting’ would take place by virtue
of the mere confusion of ‘the other goods’ with ‘the
protected goods’ or taking ‘the other goods’ as
‘the protected goods’. In the circumstances of this
case,
the confusion of the footwear manufactured by EC with the footwear
manufactured by companies in China and Turkey or taking
the footwear
manufactured by EC as the footwear manufactured by companies in China
and Turkey would, on that interpretation, be
sufficient to constitute
‘counterfeiting’. Such an interpretation passes the
standard trademark infringement test,
namely the unauthorised use of
an identical mark or of a mark so nearly resembling the registered
trade mark ‘as to be likely
to deceive or cause confusion’
with the goods in respect of which the trade mark is registered.
[28]
[44]
But, the above
interpretation would ignore or exclude the meaning of the word
‘calculated’ in the definition of ‘counterfeiting’.
It is a long-standing rule in the interpretation of legislation that
every word in an enactment should be given a meaning and not
be
treated as tautologous or superfluous.
[29]
The Legislature, by using
the word ‘calculated’ in the definition of
‘counterfeiting’, required the confusion
to have been the
result of planning, design or intention.
Mens
rea
in
the form of
dolus
is
accordingly imported into the definition of ‘counterfeiting’
by the use of the word ‘calculated’. Thus,
for B to be
said to have committed counterfeiting, it must be established that B
intended his goods to be confused with A’s
protected goods or
that he intended his goods to be taken as B’s protected goods.
In other words, B acted with an intention
to deceive. Without such
intention, there cannot be counterfeiting under paragraph
(b)
of the definition of
‘counterfeiting’. This interpretation of ‘counterfeiting’
is consistent with what this
Court has previously said about the
meaning of ‘counterfeiting’, namely that ‘it
involves deliberate and fraudulent
infringement of trademarks’.
[30]
In
R
v Johnstone
Lord
Nicholls described counterfeiting as fraudulent trading, while Lord
Walker said that counterfeiting ‘involve[s] deliberate,
and
generally fraudulent, infringement of various intellectual property
rights’.
[31]
[45]
Section 2
of the
Counterfeit Goods Act prohibits
the dealing in counterfeit goods. It
also creates an offence.
[32]
It must be remembered
that counterfeit goods are the result of counterfeiting. In other
words,
s 2
must be read against the proper understanding of
‘counterfeiting’ and ‘counterfeit goods’.
Absent
counterfeiting, goods cannot be counterfeit goods. The offence
that
s 2
creates must be seen in that light, with the result that, if
goods are not the result of counterfeiting, the offence created in
s
2
cannot be committed.
[46]
Did Popular Trading intend the footwear that it distributed in South
Africa to be confused with the
footwear distributed by Mr Barel, or
did it intend its footwear to be taken as being Mr Barel’s
footwear? In her affidavit,
Ms Coveri stated that, by distributing
and selling footwear under the name of ENRICO COVERI, Mr Barel
‘undermines and contradicts
the essence of [her] brother’s
name’ and what her brother’s name means in the fashion
industry. According to
her, ‘authenticity is prized above all
else’ in the fashion industry. Although Mr Barel answered other
allegations
in Ms Coveri’s affidavit, he elected not to respond
to her allegations concerning the authenticity of her late brother’s
footwear and the importance of authenticity in the fashion industry.
[47]
Popular Trading has been
purchasing authentic ENRICO COVERI footwear from EC’s licensees
since 2009. There is no evidence
to suggest that, when it first
purchased footwear from EC’s licensees, Popular Trading did so
with the intention that its
footwear be confused with Mr Barel’s
footwear or with the intention that its footwear be taken as being Mr
Barel’s
footwear. It was only during February 2021 that Mr
Barel’s attorney called Mr Paulo Viera, Popular’s Trading
sole member,
and insisted that Popular Trading should cease importing
ENRICO COVERI footwear. That call was followed up with a letter of
demand
dated 4 August 2021 from Mr Barel’s attorney,
wherein it was contended that Popular Trading engaged in acts of
dealing with counterfeit goods. That letter elicited a response from
Popular Trading’s attorney, who placed it on record in
an email
dated 6 August 2021 that Popular Trading has been importing and
selling ‘goods bearing the ENRICO COVERI mark
of the
Italian supplier and brand owner for 20 years and has been a licensee
of the brand for the last five years’.
[33]
[48]
On 7 December 2021, Mr Barel, through his attorney, laid a complaint
purportedly in terms of
s 3(1)
of the
Counterfeit Goods Act against
Popular Trading. He claimed that it was reasonably suspected that
Popular Trading had committed or was likely to commit an offence
referred to in
s 2(2)
of the
Counterfeit Goods Act. The
allegation
against Popular Trading was that it infringed Mr Barel’s rights
in the trademark registration and that it was
engaging in acts of
dealing with counterfeit goods, being the ENRICO COVERI trademark. In
the complaint it was contended that the
footwear that Popular Trading
distributed were counterfeit goods. That allegation was made because
Mr Barel did not manufacture
and distribute the style and design
of the footwear distributed by Popular Trading. A further complaint
was that the footwear that
Popular Trading distributed did not bear
the labels used by Mr Barel and that the packaging that Popular
Trading used was also
not used by Mr Barel.
[49]
Those complaints resulted
in a search warrant that was issued by the third respondent, a
magistrate. It is pointed out that, at
that stage, the magistrate was
not required to decide whether the footwear distributed by Popular
Trading were counterfeit goods.
Section 6(1)
provides that the
magistrate could only issue the search warrant if it appeared to him
from information on oath or affirmation
that there were reasonable
grounds for believing that an act of dealing in counterfeit goods had
taken or was taking place or was
likely to take place. Mr Barel
needed only to have satisfied the magistrate that, prima facie, a
case of an act of dealing in counterfeit
goods existed. He was not
required to prove on a balance of probabilities that the footwear
distributed by Popular Trading were
counterfeit goods or that
counterfeiting occurred.
[34]
[50]
The search warrant that
the magistrate issued, resulted in the search of Popular Trading’s
premises and the seizure of its
footwear. Popular Trading thereafter
instituted an application in the high court for an order that the
search warrant be set aside;
and that it be declared, in terms of
s
7(4)
(a)
[35]
of the
Counterfeit Goods Act, that
the goods, which formed the
subject matter of the search warrant, were not counterfeit goods. The
onus was on Popular Trading to
persuade the high court to make a
determination that the seized goods were not counterfeit goods. To
secure such an order, it had
to show more than that there were
‘reasonable grounds for believing’ that the seized goods
were not counterfeit goods.
Section 7(4)
(a)
required Popular Trading
to show on a balance of probabilities ‘that the seized goods
[were] not counterfeit goods’,
a higher burden of proof than
what is required in
s 6(1).
[51]
It was submitted on behalf of Mr Barel, that once Popular Trading
became aware (had knowledge) of Mr
Barel’s registration of the
ENRICO COVERI trademark in particular class 25, its subsequent
importation, distribution and
sale of footwear bearing the ENRICO
COVERI name, constituted an act or conduct prohibited by
s 2(1)
of
the
Counterfeit Goods Act. It
accordingly committed an offence
in terms of
s 2(2)
, the submission continued. That submission cannot
be sustained. For an offence to be committed in terms of
s 2(2)
(a)
,
it must be established that, at the time of the act or conduct, the
person who performed the act or conduct prohibited by
s 2(1)
, ‘knew
or had reason to suspect that the goods to which the act or conduct
relates, were counterfeit goods’.
In other words, the
person must have known or reasonably suspected that the goods to
which the act or conduct related, were the
result of counterfeiting.
The same applies to
s 2(2)
(b)
. In such a case, the person
would be guilty of an offence if he failed to take all reasonable
steps to avoid any act or conduct
referred to in
s 2(1)
from being
performed or engaged in with reference to counterfeit goods.
[52]
As pointed out above, goods can only be counterfeit goods if they are
the result of counterfeiting.
Absent an intention to confuse the
other goods with the protected goods or an intention that the other
goods be taken as the protected
goods, there is no counterfeiting.
For counterfeiting to take place, the person who is alleged to have
committed counterfeiting
must be shown to have intended his goods to
be confused with the protected goods or he must be shown to have
intended his goods
to be taken as being the protected goods. In my
view, the evidence does not establish that Popular Trading
intended, at any
stage, that the authentic footwear that it imported
from EC’s licensees, were to be confused with Mr Barel’s
footwear
or that Popular Trading intended its footwear to be taken as
being Mr Barel’s footwear.
[53]
Although the registration
of the ENRICO COVERI trade mark by Mr Barel was brought to the
attention of Popular Trading, the continuation
by Popular Trading in
dealing in the goods imported by it does not amount to counterfeiting
because Popular Trading continued to
believe that it was importing
and distributing the authentic ENRICO COVERI products from Italy.
Popular Trading thus was not seeking
to confuse its footwear with Mr
Barel’s protected footwear because Popular Trading plainly
considered that the footwear it
was importing and distributing
enjoyed a distinctive and authentic pedigree. Popular Trading thus
did not act with the required
calculation to confuse. Once that is
so, Popular Trading did not engage in counterfeiting. The rhetorical
question may justifiably
be asked: Why would the importer and
distributor of authentic footwear intend his footwear to be confused
with or to be taken as
being the footwear manufactured by a company
other than the company that manufactures the authentic footwear?
Counterfeiting requires
more than mere trademark infringement.
[36]
[54]
Since it has not been established that Popular Trading committed
counterfeiting and since Popular Trading
has adduced sufficient
evidence to sustain a finding that the footwear seized were not
counterfeit goods, the appeal must be dismissed.
Both parties
employed two counsel, which seems to be reasonable, regard being had
to the complexity of the main issue raised in
the appeal.
Order
[55]
In the result, the appeal is dismissed with costs, such costs to
include the costs of two counsel,
where so employed.
G
H BLOEM
ACTING
JUDGE OF APPEAL
Appearances
For
the Appellant:
R
Michau SC with J A Booyse
Instructed
by:
Spoor
and Fisher Attorneys, Pretoria
Phatshoane
Henney Attorneys, Bloemfontein
For
the First Respondent:
A
J Lamplough SC with C W Pretorius
Instructed
by:
Adams
and Adams Attorneys, Johannesburg
Honey
Attorneys, Bloemfontein.
[1]
Section 6
(1)
provides:
‘
The
warrant contemplated in
section 4
(2) read with
section 5
(1) will
be issued in chambers by any judge of the High Court or by a
magistrate who has jurisdiction in the area where the relevant
suspected act of dealing in counterfeit goods is alleged to have
taken or to be taking place or is likely to take place, and
will be
issued only if it appears to the judge or magistrate from
information on oath or affirmation that there are reasonable
grounds
for believing that an act of dealing in counterfeit goods has taken
or is taking place or is likely to take place, and
the inspector
seeking the warrant may be asked to specify which of the powers
contemplated in
section 4
(1) is or are likely to be exercised.’
[2]
Section 7(4)
(a)
provides: ‘Any
person prejudiced by a seizure of goods in terms of
section 4(1)
,
may at any time apply to the court on notice of motion for a
determination that the seized goods are not counterfeit goods and
for an order that they be returned to him or her.’
[3]
Puma AG
Rudolph Dassler Sport v Rampar Trading (Pty) Ltd and Others
[2010] ZASCA 140
;
2011
(2) SA 463
;
[2011] 2 All SA 290
(SCA)
(Puma).
[4]
Ibid
para 13.
[5]
Cadac
(Pty) Ltd v Weber-Stephen Products Co and Others
[2010]
ZASCA 105; [2011] 1 All SA 343 (SCA); 2011 (3) SA 570 (SCA).
[6]
Ibid
para 6.
[7]
Section
1(1)
of the CGA.
[8]
Section
1(1)
of the CGA.
[9]
AM
Moolla Group Ltd. and Others v Gap
[2004]
ZASCA 112; [2005] 3 All SA 101 (SCA); 2005 (2) SA 412 (SCA).
[10]
Ibid
para 7.
[11]
Puma
para 15.
[12]
Ibid para 91 and 22.
[13]
Ibid para 19.
[14]
Op cit fn 5 para 23-24.
[15]
Ibid para 24.
[16]
Section 34
(1)(
a
)
and (
b
)
of the TMA provides:
‘
(a)
the unauthorised use in the course of trade in relation to goods or
services in respect of which the
trade mark is
registered, of an identical mark or of a mark so nearly resembling
it as to be likely to deceive or cause confusion;
(b)
the unauthorised use of a mark which is identical or similar to the
trade mark registered, in the
course of trade in
relation to goods or services which are so similar to the goods or
services in
respect of which the
trade mark is registered, that in such use there exists the
likelihood of deception
or confusion.’
[17]
Puma
para 24.
[18]
Ibid para 23.
[19]
Ibid para 23
[20]
Ibid para 23.
[21]
Protective
Mining and Industrial Equipment Systems (Pty) Ltd (formerly Hampo
Systems (Pty) Ltd) v Audiolens (Cape) (Pty) Ltd
1987 (2) SA 961 (A).
[22]
Ibid 989F-H.
[23]
See
Collins Concise Dictionary 21st Century Edition, Fifth Edition,
2001.
[24]
See
The Oxford Dictionary of Current English, reprinted 1992.
[25]
Puma AG
Rudolf Dassler Sport v Rampar Trading (Pty) Ltd and Others
2011 (2) SA 463
(SCA);
[2010] ZASCA 140
;
[2011] 2 All SA 290
(SCA) para 16
(Puma).
[26]
See para 18 of the first judgment.
[27]
Puma
fn
31 para 15
(Puma).
[28]
Puma
fn
31 para 24. See also
s 34(1)
(a)
of the
Trade Marks Act
194 of 1993
, which reads as follows:
‘
The
rights acquired by registration of a trade mark shall be infringed
by-
(a)
the
unauthorized use in the course of trade in relation to goods or
services in respect of which the trade mark
is registered, of an
identical mark or of a mark so nearly resembling it as to be likely
to deceive or cause confusion’.
[29]
National
Credit Regulator v Opperman and Others
[2012]
ZACC 29
;
2013 (2) BCLR 170
(CC);
2013 (2) SA 1
(CC) para 99.
[30]
Puma
fn
31 para 23; and
Cadac
(Pty) Ltd v Weber-Stephen Products Co and Others
2011 (3) SA 570
(SCA);
[2010] ZASCA 105
;
[2011] 1 All SA 343
(SCA) para 6.
[31]
R v
Johnstone
[2003]
UKHL 28
([2003]
3 All ER 884
;
[2004] ETMR 2
;
[2003] 1 WLR 1736
;
[2003] FSR 42; [2003] 2 Cr App R 33) para 59.
[32]
Section 2
of the
Counterfeit Goods Act reads
as follows:
‘
2
Dealing in counterfeit goods prohibited and an offence
(1) Goods that are
counterfeit goods, may not-
(a)
be
in the possession or under the control of any person in the course
of business for the purpose of dealing
in those goods;
(b)
be
manufactured, produced or made except for the private and domestic
use of the person by whom the goods were
manufactured, produced or
made;
(c)
be
sold, hired out, bartered or exchanged, or be offered or exposed for
sale hiring out, barter or exchange;
(d)
be
exhibited in public for purposes of trade;
(e)
be
distributed-
(i) for
purposes of trade; or
(ii) for
any other purpose to such an extent that the owner of an
intellectual property right in respect of any
particular protected
goods suffers prejudice;
(f)
be
imported into or through or exported from or through the Republic
except if so imported or exported for the
private and domestic use
of the importer or exporter, respectively;
(g)
in
any other manner be disposed of in the course of trade.
(2) A person who
performs or engages in any act or conduct prohibited by subsection
(1), will be guilty of an offence if-
(a)
at
the time of the act or conduct, the person knew or had reason to
suspect that the goods to which the act
or conduct relates, were
counterfeit goods; or
(b)
the
person failed to take all reasonable steps in order to avoid any act
or conduct of the nature contemplated
in subsection (1) from being
performed or engaged in with reference to the counterfeit goods.’
[33]
Based on the evidence, it is correct insofar as it states that
Popular Trading has been importing footwear bearing the ENRICO
COVERI mark for 20 years. However, between 1999 and 2009, Popular
Trading imported footwear bearing the ENRICO COVERI mark that
was
manufactured by a Chinese company and imported from China. It has
been importing and selling authentic ENRICO COVERI
goods since
2009, which means that, at the date of the letter, it had been
importing ENRICO COVERI goods from EC’s licensees
for about
12 years. Also, the evidence shows that Popular Trading
imported the authentic ENRICO COVERI goods from
licensees, not that
Popular Trading itself was a licensee. It was authorised to
distribute ENRICO COVERI goods, manufactured
by EC, in South Africa.
[34]
Commissioner,
South African Revenue Service and Others v Moresport (Pty) Ltd and
Others
2009
(6) SA 220
(SCA) para 9.
[35]
Section 7(4)
(a)
of the
Counterfeit Goods
Act reads
as follows:
‘
Any
person prejudiced by a seizure of goods in terms of
section 4
(1),
may at any time apply to the court on notice of motion for a
determination that the seized goods are not counterfeit goods
and
for an order that they be returned to him or her.’
[36]
Puma
fn
32 para 13.
sino noindex
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