Case Law[2025] ZAWCHC 488South Africa
Swartland Kelder (Pty) Ltd v Wine and Spirit Board and Others (6915/2024) [2025] ZAWCHC 488 (24 October 2025)
Headnotes
Summary: Administrative law – application to review and set aside decisions approving wine labels under the Wine of Origin Scheme (the Scheme) established by the Minister of Agriculture in accordance with s 14(1) of the Liquor Products Act 60 of 1989 (LPA).
Judgment
begin wrapper
begin container
begin header
begin slogan-floater
end slogan-floater
- About SAFLII
About SAFLII
- Databases
Databases
- Search
Search
- Terms of Use
Terms of Use
- RSS Feeds
RSS Feeds
end header
begin main
begin center
# South Africa: Western Cape High Court, Cape Town
South Africa: Western Cape High Court, Cape Town
You are here:
SAFLII
>>
Databases
>>
South Africa: Western Cape High Court, Cape Town
>>
2025
>>
[2025] ZAWCHC 488
|
Noteup
|
LawCite
sino index
## Swartland Kelder (Pty) Ltd v Wine and Spirit Board and Others (6915/2024) [2025] ZAWCHC 488 (24 October 2025)
Swartland Kelder (Pty) Ltd v Wine and Spirit Board and Others (6915/2024) [2025] ZAWCHC 488 (24 October 2025)
Download original files
PDF format
RTF format
make_database: source=/home/saflii//raw/ZAWCHC/Data/2025_488.html
sino date 24 October 2025
FLYNOTES:
ADMINISTRATIVE
– Wine and Spirit Board –
Wine
labelling –
Trademark
ownership and potential dilution of rights – Approval of
wine labels that used term “Swartland”
without
accompanying wine of origin expression as required under Scheme –
Scheme required wine of origin expression
to accompany each
mention of production area prior to amendment – Board’s
reliance on other provisions to justify
approvals was incorrect –
Approvals were unlawful and decisions could not stand –
Liquor Products Act 60 of 1989
,
s 11(6).
IN
THE HIGH COURT OF SOUTH AFRICA
(WESTERN
CAPE DIVISION, CAPE TOWN)
### JUDGMENT
JUDGMENT
Not Reportable
Case no: 6915/2024
In the matter between:
SWARTLAND
KELDER (PTY) LTD
APPLICANT
and
WINE AND SPIRIT
BOARD
APPEAL BOARD
MARELISE NIEMANN
WINES
TRIZANNE SIGNATURE
WINES
WINE CERTIFICATION
AUTHORITY
MINISTER
OF AGRICULTURE
FIRST RESPONDENT
SECOND RESPONDENT
THIRD RESPONDENT
FOURTH RESPONDET
FIFTH RESPONDENT
SIXTH
RESPONDENT
Neutral
citation:
Swartland Kelder
(Pty) Ltd v Wine and Spirit Board and Others
(Case
no 6915/2024) [2025] ZAWCHC … (24 October 2025)
Coram:
N
UKU
J
Heard
:
27 August 2025
Delivered
:
24 October 2025
Summary:
Administrative law – application
to review and set aside decisions approving wine labels under the
Wine of Origin Scheme (the
Scheme) established by the Minister of
Agriculture in accordance with s 14(1) of the Liquor Products Act 60
of 1989 (LPA).
Declaratory relief -
Mootness – whether the amendment of the provisions of s 23 of
the Scheme made the dispute about the interpretation
of that section
moot, even though the decisions being challenged were made before the
amendment.
Locus
standi –
whether a registered
trademark owner has standing to challenge a decision to approve a
wine label that may infringe on rights granted
under Trade Marks
law.
Delay – whether the
conclusion of an internal appeal occurs when the decision is made or
when it is communicated to the affected
party.
Statutory Interpretation
– whether the provisions of s 23(3) of the Scheme empowered the
Wine and Spirit Board, established
in terms of s 2 of the LPA, to
approve a wine label only if the expression or abbreviation “
W.O
”
/ “
WINE OF ORIGIN
” / “
WYN VAN OORSPRONG
”
appears next to each and every instance on the label where the area
of production of the wine is indicated, subject to the
provisions of
section 11(6) of the Liquor Products Act 60 of 1989 (“the
Act”).
ORDER
It is ordered that:
(a)
the first respondent and fifth respondent
are only empowered in terms of the Wine of Origin Scheme (prior to
its amendment in terms
of R.6003 in GG 52342 of 20 March 2025) to
approve a wine label if the expression or abbreviation “
W.O
”
/ “
WINE OF
ORIGIN
”
/ “
WYN
VAN OORSPRONG
”
appears next to
each and every instance on the label where the area of production of
the wine is indicated, subject to the provisions
of section 11(6) of
the Liquor Products Act 60 of 1989 (“the Act”).
(b)
The first respondent’s decisions,
communicated to the applicant on 10 November 2021, to approve the
following wine labels
in terms of the Wine of Origin Scheme under the
Act, are reviewed and set aside:
(i)
the third respondent’s “CAPE GARDEN
2020 SWARTLAND CHENIN BLANC” label;
(ii)
the fourth respondent’s “DAWN PATROL
CINSAULT ROSÉ | 2021 SWARTLAND” label; and
(iii)
the fourth respondent’s “DAWN PATROL
CHENIN BLANC | 2021 SWARTLAND” label.
(c)
The second respondent’s decision,
communicated to the applicant on 12 October 2023, to dismiss the
applicant’s appeal
lodged in terms of section 22 of the Act
against the first respondent’s decisions referred to in
paragraph (b) is reviewed
and set aside;
(d)
The fifth respondent is to pay the applicant’s
costs, including the costs of two counsel on scale C.
# JUDGMENT
JUDGMENT
Nuku J
Introduction and
factual background
[1]
The controversy in this case centres on wine
labelling. Wine labelling is regulated under the Wine of Origin
Scheme (
the Scheme
),
which the fifth respondent, the Minister of Agriculture (
Minister
),
established under section 14(1) of the Liquor Products Act 60 of 1989
(
LPA
).
[2]
The first respondent, the Wine and Spirit Board
(
the Board
),
was previously responsible for approving wine labels under the
Scheme. This remained the case until the LPA was amended by the
Liquor Products Amendment Act 8 of 2001 (
the
Amendment Act),
which led to the
creation of the fifth respondent, the Wine Certification Authority
(
the
Authority
),
in August 2023. The Authority now handles wine label approvals and
has taken over the Board's role, as the Board made the decisions
that
feature in this litigation.
[3]
The origin of the requirement for regulating wine
labels can be traced back to s 11(1) of the LPA, which prohibits the
sale of liquor
products in a container unless certain prescribed
particulars are indicated on the label in the prescribed manner. The
general
requirements for the prescribed particulars to be shown on
wine container labels are outlined in Part 2 of the Regulations
promulgated
under the LPA (
Regulations
),
as well as sections 23 and 24 of the Scheme.
[4]
The objects of the Scheme include verifying the
accuracy of certain claims related to the wine's origin and
instilling confidence
in such claims. To achieve these objects, s
24(2) of the Scheme requires wine labels to specify the geographic
area from where
the wine originates, along with the phrase or
abbreviation ‘W.O/ WINE OF ORIGIN / WYN VAN OORSPRONG’
(
the wine of origin expression
).
[5]
Section 24(6) explains how the details specified
under s 24(2) must appear on the labels, with subsection 24(6)(a)
stating that
these details must be displayed on one or more labels
permanently affixed to the relevant container within the same visual
field
as the details mentioned in regulation 33(1) of the
Regulations.
[6]
Swartland is one of the wine-producing regions.
When a wine producer wants to indicate that their wine is from
Swartland, they can
include Swartland on the label along with the
wine of origin expression displayed in the manner prescribed by
subsection 24(6)(a).
[7]
There is a narrow exception for the applicant that
allows the use of Swartland on wine labels without the wine of origin
expression,
in certain circumstances, because the applicant owns the
registered trademark SWARTLAND in class 33 for products including
wine.
[8]
To comply with section 24(2) and (6), wine
producers planning to sell their wine in containers, and who are
subject to the Scheme,
must submit their labels for approval by the
Authority before attaching them to the containers. Before the
amendment of the LPA
mentioned above, applications were submitted to
the Board.
[9]
At some point, the applicant realized that the
Board had approved wine labels that did not comply with the
provisions of the Scheme
and the LPA. Its legal representatives
addressed the issue with the South African Wine Industry Information
and Systems (
SAWIS
),
which the Board had contracted to handle some of its daily
operations.
[10]
The Board responded, disputing that it had
approved wine labels that did not comply with the provisions of the
Scheme and the LPA.
It referenced s 23 of the Scheme, which it
claimed ‘… allows for the use on a label of the
appropriate name of an
origin area without the expression “Wine
of Origin” or “W/O” as long as such name and such
expression are
also used on a label within the same field of vision
as any other mandatory particulars, both in terms of the Wine of
Origin scheme
and in terms of the Regulations.’ In a subsequent
letter, the Board clarified that its position was based on its
interpretation
of s 23(3)(c) read with s 23(4)(c) and s 24(1)(c) of
the Scheme.
[11]
On 10 November 2021, at the request of the
applicant, the Board provided copies of three labels it had approved
in October 2021.
One of them was in respect of the third respondent’s
“Momento GRENACHE NOIR SWARTLAND 2020”. The remaining two
were in respect of the fourth respondent’s “
DAWN
PATROL CHENIN BLANC
|
2021
SWARTLAND
”
and “
DAWN
PATROL CINSAULT ROSÉ
|
2021
SWARTLAND
”
.
[12]
Noting that the three labels were approved despite
the lack of the wine of origin expression next to Swartland, the
applicant appealed
the decision to approve these labels under s 22 of
the LPA (
s 22 Appeal
).
The second respondent dismissed the s 22 Appeal, stating that the
applicant had filed its appeal outside the prescribed timeframes.
[13]
The applicant turned to this Court seeking the
review and setting aside of the decisions to approve the three wine
labels mentioned
above, as well as the second respondent’s
decision to dismiss its appeal (
the
review relief
). The applicant also
seeks an order substituting these decisions with an order refusing to
approve the third and fourth respondents’
wine labels (
the
substitution relief
).
[14]
Noting that the main point of disagreement with
the Board was whether it is permissible to use the name of the
production area,
in this case Swartland, without referencing the wine
of origin expression when the name of the production area appears
multiple
times on a label, the applicant also seeks a declaratory
order that the Board was only authorized, under the Scheme, to
approve
a wine label if the wine of origin expression appears
directly above, below, or next to each instance where the name of the
production
area of the wine is indicated, subject to the provisions
of s 11(6) of the LPA (
the declaratory
relief
).
[15]
Only the authority opposes the application, and it
does so on various grounds. The first ground of opposition, which was
only raised
in the Authority’s heads of argument, is that the
application has become moot because (a) the Minister has amended s 23
of
the Scheme by inserting a provision stating that, where the name
of the production area of wine appears multiple times on a label,
it
is sufficient if the wine of origin expression appears once, and (b)
the winemakers submit new applications for approval of
labels for
each new annual harvest.
[16]
The second ground of opposition is that the
applicant lacks the legal standing to bring these proceedings. This
is because (a) the
decision to approve the third and fourth
respondents’ wine labels did not negatively impact the
applicant’s rights,
(b) the fourth respondent did not proceed
to print any copies of the approved wine labels, (c) the third
respondent’s wines
with the approved labels can only be
exported since the third respondent is registered as an exporter of
wine rather than a wine
trader, (d) the applicant did not claim to
have experienced any prejudice due to the approval of the wine
labels, and (e) the approved
labels complied with the applicable
provisions of the LPA, Regulations, and the Scheme.
[17]
The third ground of opposition is that the
applicant delayed in bringing the review application. The allegation
is that the applicant
should have brought the review within 180 days
from the date the appeal was concluded, which is 11 September 2023.
Instead, the
applicant brought the appeal on 8 April 2024, which is
outside of the statutory prescribed timeframe of 180 days. To
compound the
delay, it was also asserted that the applicant
effectively brought the review on 23 August 2024 after the joinder of
the Authority
as a party to the application.
[18]
Finally, the fourth ground of opposition on the
merits concerns the interpretation of the relevant provisions of the
Scheme, specifically
whether the Scheme authorised the Board to
approve the use of the wine of origin expression only once when the
name of the production
area appears multiple times on a wine label. I
will address each of these grounds of opposition below, starting with
the issue
of mootness.
Mootness
[19]
The Board derived its authority to approve wine
labels from s 23 of the Scheme, and of relevance to this application
are subsections
(1) and (3), which read as follows at the relevant
time:
‘
(1)
No person shall affix a label to a container of wine intended for
certification unless the board
has approved such label for use in
connection with the wine concerned.
(2)…
(3)
Such application shall be approved only if the board is of the
opinion that-
(a)
the applicable particulars required by the Act are
indicated on the labels concerned in the manner required by the Act;
(b)
the applicable particulars referred to in section
24 of this Scheme are indicated on the labels concerned in the manner
required
in that section; and
(c)
any other word, expression, illustration or
depiction on the labels concerned complies with the requirements set
out in subsection
(4).
’
[20]
In its amended form, s 23 of the Scheme now
has a new provision (subsection (4)(J)) which reads as follows: ‘It
may, if the
particulars required in terms of regulation 24(2) have
been indicated once as set out in regulation 24(6), be the name of
the geographical
unit, region, district or ward concerned, with or
without the expression “wine of origin” or “wyn van
oorsprong”
or the abbreviation "W.O”’.
[21]
As mentioned earlier, s 24(2) of the Scheme
outlines the details that must be indicated on the wine labels, with
s 24(6) specifying
how these should be displayed. These provisions,
in the relevant parts, read:
‘
(2)(a)
The following particulars shall be indicated
on the labels of the
containers of a wine of origin:
(i)
the name under which the geographical unit,
region, district or ward concerned defined;
(ii)
the expression “wine of origin” or
“wyn van oorsprong” or the abbreviation “W.O”…
(b)
the expression or abbreviation referred to in paragraph (a)(ii) shall
be indicated
immediately above or below or next to the defined name
of the region, district, or ward concerned. …
6
Subject to the provisions of subsection (7), the particulars that
must be
indicated in terms of subsection (2) must be –
(a)
indicated on one or more labels permanently
attached to the relevant container within the same field of vision as
the particulars
stated in regulation 33(1) of the Regulations issued
under this Act;
(b)
clearly distinguishable from any other
particulars, illustrations or representations on the relevant label;
(c)
indicated in letters-
(i)
which are the same colour, type and size in each
particular instance;
(ii)
which appear on a uniform and clearly contrasted
background;
(iii)
which are clearly legible;
(iv)
which are permanently printed; and
(v)
of which the minimum vertical height, depending on
the capacity of the container concerned, must be as specified in
column 2, 3
or 4 of Table 3 opposite that particular detail.’
[22]
The amendment of s 23 of the Scheme was part of
the amendments published in the Government Gazette number GG52432 of
20 March 2025,
after all the documents had been filed. The result is
that the amendment was not discussed in the papers.
[23]
I did not, however, understand the Authority to be
suggesting that the decisions made by the Board before the amendment
of s 23
would be affected by the amendment. If that was the argument,
it would undoubtedly be an unsustainable one that is at odds with
the
presumption against retrospective amendment legislation.
[24]
The Authority's argument was not well expressed,
making it difficult to follow. In one sentence, it was claimed that
declaratory
relief is moot because the challenge to the Board's
decisions does not involve ‘an existing or living controversy’.
The confusing part is why the declaratory relief should be dismissed
if the challenge to the Board’s decisions no longer
presents a
live controversy, rather than the review relief.
[25]
However, the argument that challenging the Board’s
decisions does not involve an existing controversy is factually
incorrect
because the Board’s decisions exist both in fact and
law. This, on its own, answers the mootness question regarding the
review
relief and should resolve the debate on whether the
application should be dismissed on the grounds of mootness.
[26]
To the extent that the Authority’s argument
was that there is no point in the declaratory relief due to the
amendment of s
23 of the Scheme, while there may be some merit in
that argument, the need to consider the declaratory relief arises
from its role
in addressing the fundamental issue of whether the
Board was competent to act as it did.
[27]
Relative to the review relief, it was submitted on
behalf of the Authority that the review relief has become moot
because the third
and fourth respondents will submit new applications
for wine label approval with each new annual harvest.
[28]
While it is true that the third and fourth
respondents will be submitting new applications, a decision on those
applications does
not affect the decisions the applicant is
challenging in these proceedings.
[29]
Having considered all the above, I conclude there
is no merit to the mootness point. To recap, the decisions made by
the Board exist
as a matter of fact and law. The resolution of the
dispute regarding the decisions to approve the labels depends on a
legal question
that relates to the Board's authority to approve the
labels, and that is the central issue in the declaratory relief. I
now turn
to the second ground of opposition, the legal standing
issue.
Locus Standi
[30]
The applicant approaches this Court based on its
own interest because it is the registered owner of the trademark
SWARTLAND, which
could be diluted by the use of Swartland without the
wine of origin expression on the wine labels.
[31]
The Board, regarding the decisions the applicant
is contesting in these proceedings, approved the use of Swartland
without the wine
of origin expression on the wine labels. However,
without such approval, it would be illegal to use Swartland on the
wine labels
without including the wine of origin expression.
[32]
The fact that the applicant’s intellectual
property may be affected by a decision made by the Board is, in my
view, sufficient
to give the applicant the necessary legal standing
to have such a dispute resolved by a competent tribunal.
[33]
The Authority’s challenge to the applicant’s
standing, however, goes back to the availability of the s 22 Appeal
to
the applicant. It argues that the s 22 Appeal is not available to
the applicant because the applicant’s interests did not
exist
when the Board made the decisions.
[34]
The Board raised the same argument in the s 22
Appeal, and the second respondent dismissed it. I should also note
that the applicant’s
right to seek relief from a competent
tribunal to protect its rights comes from the Bill of Rights,
especially s 34 of the Constitution
of the Republic of South Africa,
1996 (
the Constitution
).
To suggest that there is nothing the applicant can do when faced with
a decision by an administrator that could affect its property
is hard
to understand.
[35]
In any case, whether the s 22 Appeal is available
to the applicant or not is not necessary to determine because the
applicant is
seeking a review, not a s 22 appeal, in this Court. What
is relevant to establish legal standing is whether the applicant has
an
interest worth protecting in the proceedings involved. In my view,
the applicant has established the necessary standing to bring
these
proceedings, and the
locus standi
ground of opposition has no merit. The next topic
I deal with relates to the delay.
Delay
[36]
The second respondent's decision regarding the s
22 Appeal, dated 11 September 2023, was received by the applicant
almost a month
later, on 10 October 2023. The application was issued
on 8 April 2024 and personally served on the same date upon Mrs
Olivia Poonah
(
Ms Poonah
),
the deponent to the Authority’s answering affidavit. Ms Poonah
is the Authority’s executive manager, the same position
she
held with the Board before its dissolution.
[37]
The Authority's primary complaint is that the
application was served on 8 April 2024, outside the 180-day limit
specified by section
7 of the Promotion of Administrative Justice Act
3 of 2000 (
PAJA
).
This argument is based on the Authority's position that the relevant
time frame should be calculated according to s 7(1)(a) of
PAJA,
rather than s 7(1)(b), as the applicant seems to have done.
[38]
Section 7(1)(a) applies when there are internal
remedies and states that the 180 day period begins from the date the
internal remedies
are concluded. Section 7(1)(b), on the other hand,
applies when there are no internal remedies and states that the 180
day period
is calculated from the date the party concerned (a) was
informed of the administrative action, (b) became aware of the action
and
its reasons, and (c) could reasonably have become aware of the
action and its reasons.
[39]
The applicant takes no issue with the fact that
the relevant time period is the one specified in s 7(1)(a) of PAJA
and asserts that
the application was instituted timeously. This is
because, contrary to the Authority's suggestion, the date when the s
22 Appeal
was finalized is not the date indicated on the s 22 Appeal
decision but instead the date it was communicated to the applicant.
[40]
The
applicant’s counsel, in this regard, referred this Court to a
decision of the Constitutional Court in
Mncwabe
[1]
where Majiedt J, writing for the majority and after referring to
several decisions of that Court and the Supreme Court of Appeal,
concluded that ‘The law is
therefore
clear that communication of a decision to an affected party is
central to the finality of that decision.’
[41]
The applicant’s argument has merit, and the
Authority could point to no authority supporting its argument that
the finality
of a decision occurs when that decision is made, as
opposed to when it is communicated to the concerned party. In this
case, the
decision was communicated to the applicant on 12 October
2023, and an application served on 8 April 2024 was therefore
instituted
well within the 180 days.
[42]
The Authority’s secondary argument relates
to the fact that the Board had already been dissolved when the
application was
served on Mrs. Poonah, and the Board, instead of the
Authority, was cited as the respondent. The argument, therefore, is
that the
application was effectively instituted against the Authority
on 23 August 2024 when the Authority was formally joined as a
respondent.
[43]
The applicant’s response to this argument is
that although the Authority was formally joined as a respondent in
August 2024,
it had the papers in its possession since 8 April 2024,
when Mrs. Poonah accepted service on behalf of the Board. Therefore,
it
was argued, Mrs. Poonah cannot complain about the late institution
of the application since she had the papers all along.
[44]
It is unclear to me whether the Authority advanced
this argument with any measure of seriousness. I say this because, in
its heads
of argument, the Authority states that the ‘miscalculation
as well as the applicant’s delay are exacerbated by the fact
that the second review application was not launched against the
Authority but against a non-existing Board.’
[45]
Thus, I remain uncertain whether the point being
made is that the failure to initially join the Authority as a party
is being presented
as a proper ground for the delay complaint, or if
it is only being used as a factor to suggest that it made the
situation worse.
[46]
Regardless of the point the Authority seeks to
make, Mrs. Poonah cannot be the one to complain about the delay when
she had the
papers from the date they were timely issued and served,
even though they cited the Board instead of the Authority.
[47]
What is more concerning is Mrs. Poonah's
suggestion that the Authority would have opposed any application for
condonation of the
late filing if one had been submitted. When you
consider this alongside the provisions of PAJA that allow
administrators to approve
late reviews to prevent the need for a
formal condonation application, the Authority’s cynicism is
illogical. It could lead
to wasteful expenditure for the Authority in
litigating just for the sake of litigating or because it can afford
to do so. Ultimately,
there is no merit to the delay ground of
opposition. It now remains to consider the merits of the application,
starting with the
interpretation issue.
The interpretation of
the relevant provisions of the Scheme, specifically whether the
Scheme authorised the Board to approve wine
labels using the wine of
origin expression only once when the name of the production area
appears multiple times on a wine label
[48]
Of relevance to the interpretation issue are the
provisions of section 23 of the Scheme before it was amended by
adding subsection
(4)(J). The applicant argues that, in its unamended
form, s 23 required the Board to consider three specific and separate
requirements
before approving wine labels. These requirements are
outlined in subsections (3)(a), (b), and (c), which refer to the
criteria
prescribed in (a) the LPA, (b) s 24 of the Scheme, and (c)
subsection 23(4) of the Scheme.
[49]
Since these requirements are separate and
distinct, the argument is that the Board could not rely on a
requirement specified in
subsection 23(3)(c) when determining whether
the wine labels meet the criteria outlined in subsection 23(3)(b).
This is because
subsection 23(3)(b) relates solely to the
requirements in s 24 of the Scheme, while subsection 23(3)(c)
pertains to the criteria
in subsection 23(4), which are unrelated to
the requirements under s 24 of the Scheme. Furthermore, the criteria
under subsection
23(3)(a), it was argued, are irrelevant to the
consideration of the criteria under subsection 23(3)(b) because the
former concerns
the requirements prescribed under the LPA, whereas
the latter is limited to the criteria specified under s 24 of the
Scheme.
[50]
There is merit in the applicant’s argument.
First, as previously mentioned, the regulation of wine labelling is
based on s
11(1) of the LPA, which prohibits the sale of liquor
products in a container unless specific required details are clearly
indicated
on the label in the prescribed manner. Furthermore, under s
23(1) of the LPA, contravening or failing to comply with the
provisions
of s 11(1) constitutes an offence. According to s 23(2), a
person convicted of such an offence may face a fine of up to R8 000
or imprisonment for up to two months on a first conviction.
Therefore, in my view, subsection 23(3)(a) of the Scheme aims
to
ensure that the approved wine labels do not violate the provisions of
the LPA in general terms.
[51]
Regarding the requirements under subsection
23(3)(b) of the Scheme, recourse is only available to s 24 of the
Scheme, which explicitly
addresses label indications. In this
context, subsections 24(2) and (6) of the Scheme are particularly
relevant to wine labelling
that indicates the wine's origin, and I
have included these provisions in paragraph [21] above. These
provisions outline what information
must be displayed on a wine label
and how that information should be displayed.
[52]
The requirements under s 24 of the Scheme, which
relate to indicating the origin of wine, also align with the objects
of the Scheme
as outlined in s 3 of the Scheme, that is, to confirm
the correctness of certain indications in connection with the origin
of the
wine and to create confidence in such indications. Requiring
the use of the name of a production area only if the wine of origin
expression accompanies it promotes those objects. Conversely,
allowing the use of the name of a production area without it being
accompanied by the wine of origin expression does not align with the
objects of the Scheme.
[53]
Subsection 23(4), before it was amended, referred
only to subsection 23(3)(c) and specified the requirements related to
the words,
expressions, illustrations, or depictions mentioned in
subsection 23(3)(c). In other words, these two subsections only
referenced
each other and not the other parts of the Scheme.
[54]
Therefore, the interpretation proposed by the
Authority is not supported by the text, context, or purpose of the
Scheme and the
LPA. This is made even clearer after the amendment of
section 23 of the Scheme through the addition of subsection 23(4)(J),
which
explicitly states that including the wine of origin expression
may not be necessary each time the name of the production area
appears,
when it appears more than once on a wine label.
[55]
Before the amendment, one would have needed to
impermissibly distort the language used in the provision to reach the
interpretation
proposed by the Authority. In my view, that would go
far beyond interpretation and could even be seen as divination or
legislating.
[56]
On the proper interpretation of the relevant
provisions of the LPA and the Scheme, the Board was only authorized
to approve labels
that met all the requirements of s 23(3) (a)-(c).
Conversely, it lacked the authority to approve wine labels that
failed to meet
any of these standalone requirements.
[57]
A wine label that displayed the name of a
production area but did not include the wine of origin expression, in
every instance where
the name of the production area appears multiple
times on a label, did not comply with the provisions of s 24 of the
Scheme. Therefore,
the Board could not lawfully approve it, and the
decisions made by the Board to approve the third and fourth
respondents’
wine labels cannot stand. The same applies to the
second respondent’s decision to dismiss the s 22 Appeal. As a
result, the
application to review and set aside those decisions must
succeed, and an order to that effect will be issued.
[58]
The applicant also requested a substitution order
refusing the approval of the third and fourth respondents’ wine
labels.
Once a review order is granted, which overturns the decisions
approving these labels, the third and fourth respondents cannot rely
on those approvals to justify their use. This is because they will no
longer have the authorization to use the labels.
[59]
The third and fourth respondents have also not
participated in these proceedings, and there is no indication that
they intend to
have the decisions referred back for reconsideration.
If anything, the indications are that the passage of time may have
caused
them to no longer need to have their applications determined
based on what the Authority says that the wine-producers often have
to apply annually for the approval of wine labels in respect of each
annual harvest.
[60]
Having considered everything above, I believe that
neither a substitution order nor a remittal order is needed. Under
the circumstances,
only the order reviewing and setting aside the
Board’s decisions will be issued.
[61]
The conclusion on the interpretation of the
provisions of the Scheme convinces me to grant the declaratory
relief, mainly because
of the practical effect it has had on the
case. Despite the amendment of s 23 of the Scheme, the matter had to
be decided based
on how that section read when the Board made its
decisions. An order following prayer 3 of the amended notice of
motion will accordingly
be granted.
Costs
[62]
The applicant has been successful, and the costs
should be awarded accordingly. The applicant employed two counsel,
and in my opinion,
the complexity of the matter justified the
employment of two counsel. Costs for two counsel will thus be awarded
on scale C.
Order
[63]
As a result, the following order shall issue:
(a)
It is ordered that the first respondent and fifth
respondent are only empowered in terms of the Wine of Origin Scheme
(prior to
its amendment in terms of R.6003 in GG 52342 of 20 March
2025) to approve a wine label if the expression or abbreviation “
W.O
”
/ “
WINE OF
ORIGIN
”
/ “
WYN
VAN OORSPRONG
”
appears next to
each and every instance on the label where the area of production of
the wine is indicated, subject to the provisions
of section 11(6) of
the Liquor Products Act 60 of 1989 (“the Act”).
(b)
The first respondent’s decisions,
communicated to the applicant on 10 November 2021, to approve the
following wine labels
in terms of the Wine of Origin Scheme under the
Act, are reviewed and set aside:
(i)
the third respondent’s “CAPE GARDEN
2020 SWARTLAND CHENIN BLANC” label;
(ii)
the fourth respondent’s “DAWN PATROL
CINSAULT ROSÉ | 2021 SWARTLAND” label; and
(iii)
the fourth respondent’s “DAWN PATROL
CHENIN BLANC | 2021 SWARTLAND” label.
(c)
The second respondent’s decision,
communicated to the applicant on 12 October 2023, to dismiss the
applicant’s appeal
lodged in terms of section 22 of the Act
against the first respondent’s decisions referred to in
paragraph (b) is reviewed
and set aside;
(d)
The fifth respondent is ordered to pay the
applicant’s costs, including the costs of two counsel on scale
C.
LG NUKU
JUDGE
OF THE HIGH COURT
Appearances
For the applicant:
A R Sholto-Douglas SC and M de Beer
Instructed by:
Werksmans Attorneys, Cape Town
For
the fifth respondent:
W H (Sakkie) Van Staden SC and Dr S Gardiner
Instructed by:
Feenstra Inc Attorneys, Stellenbosch
C/O:
Bailey Hayes Inc, Cape Town
For the first to fourth
and sixth
respondents:
No appearance
[1]
Mncwabe
v President of the Republic of South Africa and Others; Mathenjwa v
President of the Republic of South Africa and Others
2023
(11) BCLR 1342
(CC) at para [53]
sino noindex
make_database footer start
Similar Cases
Theewaterskloof Municipality v Marais and Others (Appeal) (A223/24) [2025] ZAWCHC 355 (19 August 2025)
[2025] ZAWCHC 355High Court of South Africa (Western Cape Division)99% similar
Swartland Eiendomme (Pty) Ltd v African Spirit Lab (Pty) Ltd (2026/003035) [2026] ZAWCHC 12 (21 January 2026)
[2026] ZAWCHC 12High Court of South Africa (Western Cape Division)98% similar
Stellenbosch Municipality v De Canha N.O and Others (11720/24) [2025] ZAWCHC 168 (8 April 2025)
[2025] ZAWCHC 168High Court of South Africa (Western Cape Division)98% similar
Theewaterskloof Local Municipality v Council of Theewaterskloof Local Municipality and Others (23535/2024) [2024] ZAWCHC 407 (2 December 2024)
[2024] ZAWCHC 407High Court of South Africa (Western Cape Division)98% similar
Bergrivier Boerdery Pty (Ltd) v Pieterson and Others (200/2021) [2024] ZAWCHC 161 (3 June 2024)
[2024] ZAWCHC 161High Court of South Africa (Western Cape Division)98% similar